Or one darn desperate for market share.
I'd sure give up the wholesale free games for a return to the no regional pricing stance (still as a matter of principle, as so far there are still only two games (and 3 entries) where it applies to my area as well (AoW3 (both versions but not the DLC) and Vanishing of Ethan Carter)). And maybe more interesting contests with a significant number of prizes, so many will still get the occasional free stuff but if they put some effort into it, which should help them with lasting engagement instead of the momentary traffic spike offered by a freebie.

Do have to wonder where the market will go though. I mean, first you just had shops selling streams of bits at the same prices as boxed editions. Then Steam started having crazy sales and they noticed people spent more money in total if each game was very cheap in itself, ending up buying loads of stuff they wouldn't actually play. Then everyone else noticed that as well and followed suit. Then, since everyone followed suit, instead of something to make a shop stand out it became a requirement to survive, so in order to stand out and attract customers shops started offering free games. As that is starting to become the norm, they're doing it more and more frequently, as the spike is more and more short-lived and any customer base is quickly stolen away by someone else doing the same.
On the one hand, nice for the customer at the moment and can wonder what they'll do next to fight for an ever more fickle crowd... at the expense of anything that'd cement a smaller but dedicated client base, and even taking measures that openly alienate said core following. On the other, I dread the rubberband moment when they'll hit the limit, and it sure seems to be approaching.

That's one thing, yes, and darn sad for the few who make good indies. The bundling hurts them the worst, because even if you go to the floor with prices, get everything for $1, it's still individual games and there's still a selection and customers are led to another mindset. When it's a bundle with all sorts of stuff on the other hand, the difference goes away, the quality of games becomes far less relevant, it's more a matter of getting them in a bundle with a better one to attract clients and leech money off that title, which leads to diminishing returns for those who do make the better titles.
Incidentally, this also makes lesser known good titles bundled with better known ones fly under the radar even more, as in the general mindset they'll be lumped together with the filler.

I think it'll appear again. We already saw it yesterday for just 1.49$!

Damn I missed it once huh? On that note what do you guys think of Disciple's 2 Gold? I used to play the Heroes of Might and Magic games in the old days (not the more recent ones). They are supposed to be similar right?

I was disappointed by Braid, as well. I have high hopes for Teslagrad, though! :D

Jazzpunk is tempting me so bad. Gaaaah.

I couldn't resist one more time. At this price it just looked way too fun. :)

...me too. Good price. :)

Is that a movie I see there?

Indeed. Bleh!

Prepare your helmets!

First reaction was of surprise as well, but then again the surprise should be that it took so long for one to appear. After all, they would be trying to promote that part of the site as well, right?

A pricey movie when not all dressed up for Flash Sale. Pending the discount, I may just be in...

And look at the countdown, it's going live out of order. Poor thing, would survive being on offer for five hours - imagine what the reviews on its page would be like. (~_^)