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General discussionWhy you should subscribe to our newsletter? Let's see!(56 posts)(56 posts)
(56 posts)
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This is my favourite topic
Posted February 23, 2024
Exclusive discounts, giveaways, fun & games – these are only a few of the cool benefits you gain from subscribing to the GOG newsletter. Check out how you can jump aboard our DRM-free ship and see the top reasons why you should do so right now!

You’ll receive great exclusive offers

While scrolling through GOG’s social media accounts such as Facebook or X (Twitter), you’ve probably come across posts about awesome deals dedicated to newsletter subscribers. Well, it’s true, newsletter subscribers occasionally receive special deals, or even a free gifts!

You’ll get notifications about hot deals and giveaways

Thanks to the newsletters, it’s not necessary to follow our site 24/7 to stay up to date. Subscribers always get updates about the best deals available – Weekly Sales, Special Sales, they’re all there along with news about a sale’s theme and how to get the highest discounts. You’ll never miss anything!

New releases and announcements won’t go unnoticed

Want to keep track of interesting games that are coming soon to GOG? The newsletter will help with that. Info about fresh releases and mind-blowing announcements will always land right into your inbox. Also, if there’s a title you're looking forward to play, just add it to your Wishlist! It’s a really cool and convenient way to gather all your dream games in a one place.

It’s so simple!

All you have to do to become a newsletter subscriber is visit GOG and log into your account. After that, hover over your account name at the top, and go to the “Orders & settings” section. Switch to the “Subscriptions” page on the left and click on the checkboxes to subscribe. That’s it! You’ll now receive newsletters to the email address you have shared with us during the registration process. And If you have any issues, like not receiving a newsletter after an email address change, our ever-reliant Support Team will always be there to help you.

Now, no time to waste – join us and enjoy hot exclusive deals along with the confidence that you’ll never miss anything!
Posted February 25, 2024
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dyscode: I also don't get were all the knee-jerk commets about the newsletter are coming from.

I've been subscribed to it since it exists and up to this day NEVER got a single mail from anybody else than GOG.

Only information about new games and sales and occasionally an exclusive discount code. That's it.

I _could_ be more informative, generally, though, I have to say.
Well, as #26 so helpfully elucidates: They do more harm than good, and are a useless metric to boot. It's a useless marketing tool, in every sense of those three words.

There are far better means and methods though which GOG could do this. My reaction is less kneejerk and more overt cynicism. Think Wally from Dilbert; avoiding being part of the system by any means but finds it too cushy to leave.
Posted February 25, 2024
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GOG.com: While scrolling through GOG’s social media accounts such as Facebook or X, you’ve probably come across posts about awesome deals dedicated to newsletter subscribers.

Well, it’s true, newsletter subscribers occasionally receive special deals, or even a free gifts!
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BreOl72: Maybe I'm mistaken, but AFAIK, I (as a newsletter subscriber) never got a free gift that non-subscribers did not also receive.
Maybe free gifts are restricted to users with anti-social media accounts?
Technically, the giveaways (like the ones during certain sales) require you to sign up for the newsletter, so I guess they mean those? Otherwise, yeah, I don't recall any single "here's a gift, thanks for subscribing to our newsletter" email.
It's a misleading statement, if not downright false.
Post edited February 25, 2024 by Andrzejef
Posted February 25, 2024
high rated
I've been subscribed to the newsletter for ages, but it's only helped me a few times. If there's an extra discount attached, it's either for something I have little or no interest in, or I've already bought the game(s). There have been maybe four times having signed up for the newsletter has helped me.

Just throwing in my two cents. This isn't a complaint. One thing that's been mentioned that I agree with is GOG should add a notice in the newsletter of any game(s) being removed. It wouldn't necessarily help me so much, because I already get the newsletter late, for whatever reason, but it could help others. That could possibly encourage people to sign up for it, if they don't regularly look for stickies about removals on the messageboards.
Posted February 26, 2024
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DoomSooth: I've been subscribed to the newsletter for ages, but it's only helped me a few times. If there's an extra discount attached, it's either for something I have little or no interest in, or I've already bought the game(s). There have been maybe four times having signed up for the newsletter has helped me.

Just throwing in my two cents. This isn't a complaint. One thing that's been mentioned that I agree with is GOG should add a notice in the newsletter of any game(s) being removed. It wouldn't necessarily help me so much, because I already get the newsletter late, for whatever reason, but it could help others. That could possibly encourage people to sign up for it, if they don't regularly look for stickies about removals on the messageboards.
This.

Add a dose of transparency and you've got a fan.

I'm a subscriber, but except by those times it was required to be to claim a free game here on the site, I can't remember the last time I found any information useful at all.
Posted February 26, 2024
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DoomSooth: One thing that's been mentioned that I agree with is GOG should add a notice in the newsletter of any game(s) being removed.
Oh game delistings should absolutely generate emails. They can make it a separate tick box, if someone doesn't want such emails, but I'd much rather have emails than hunt for forum posts every day.
Posted February 26, 2024
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RafaelRamus: This.

Add a dose of transparency and you've got a fan.

I'm a subscriber, but except by those times it was required to be to claim a free game here on the site, I can't remember the last time I found any information useful at all.
Agreed.

I remember, we conducted an AB-test a couple of years back. The result was "shocking" (to marketing). Because the result was: Less marketing is good for sales.

They tested, what generates better conversion?

A) pushy behavior, AKA "urgency scenario". Erratic and deep blanket discounts across the board, flashy-clicky ads plastered across the front page, timers ticking down, emphasize on "fear-of-missing-out" to generate impulse sales.
B) "trust scenario", emphasize on transparency, stable low prices, long-term trust, presenting the shop as a solid, reliable partner to customers.

Scenario B "trust" performed a 5% better, generating more sales than A "urgency".

That's "only" 5% better conversion, when all they did was to choose NOT to display an advertisement, but instead show visitors a list of customer awards they had won instead.

Now, imagine how much more money you might make if you not just show a list of awards, but act like you earned them.

Regularly act in a way that generates trust and transparency. Less flashy. Less pushy. Mailings only, if you actually have something to say. High information density. You may not get as many impulse purchases, but you gain customers who come back time and time again, doing all their shopping with you--because they feel they can trust you with their money. Customers, who feel comfortable and certain, you won't screw them over.

That might not surprise anybody, except marketing: But apparently, based on marketing statistics, being nice to your customers and treating them as human beings rather than cows to be milked is the best marketing strategy. Go figure.
Posted February 26, 2024
I've been subscribed since the beginning, bought with the discount five times. I disable the Trusted Partners in the rare occasions I redeem a freebie.
I have no major complaints. It just works, for me. :D
Posted February 26, 2024
I stopped subscribing to the newsletter after discovering that gog had opted me into the having my data sold to third parties I now check the preferences page regularly to make sure that gog hasn't come up with another tick box to sell my data in some other way and opted me in to that. I also added in an adblocker rule to get rid of the freebies from the frontpage just in case that I forget its cost.
Posted February 26, 2024
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ariaspi: I've been subscribed since the beginning, bought with the discount five times. I disable the Trusted Partners in the rare occasions I redeem a freebie.
I have no major complaints. It just works, for me. :D
Pretty much the same for me. I don't recall having any issues with it myself.

Now if I couldn't "uncheck" that box every time I claimed a game, that would be a whole different issue.

That being said, I value the privacy of my data also, so will continue to monitor as the years pass. But so far, I've gained a lot of nice freebies thanks to GOG and the developers/publishers. I'm happy.
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Posted February 26, 2024
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huan: I am subscribed, and for some mysterious reason my mailbox didn't explode, wasn't hacked, and their marketing team didn't manage to scam me into buying anything I didn't already have wishlisted.
If you think that these
https://support.gog.com/hc/en-us/articles/13109718168733-List-of-Trusted-Partners-services-used-for-marketing-communications?product=gog
are trustworthy and won't do anything with your e-mail adress that's fine. However, if I buy on a certain store (GOG.com) I should not even have to be careful if they give my data away ... they simply are not supposed to do it AT ALL. The fact that GOG tries to use a newsletter incentive (meaining trying to sell us additional games) to disguise that they are giving away our data to those services is despicable imo. They win multiple times - they try to get us to buy more games and as reward they give away our data and probably get some money for this as well.
Post edited February 27, 2024 by MarkoH01
Posted February 26, 2024
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eiii: Apparently this is one of the reasons they have implemented a user-based individual discount and pricing system (without having to use discount codes) in their shop. So the newsletter discount codes might disappear soon anyway.
They have?
Posted February 27, 2024
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GOG.com: Exclusive discounts, giveaways, fun & games – these are only a few of the cool benefits you gain from subscribing to the GOG newsletter. Check out how you can jump aboard our DRM-free ship and see the top reasons why you should do so right now!

You’ll receive great exclusive offers

While scrolling through GOG’s social media accounts such as Facebook or X (Twitter), you’ve probably come across posts about awesome deals dedicated to newsletter subscribers. Well, it’s true, newsletter subscribers occasionally receive special deals, or even a free gifts!

You’ll get notifications about hot deals and giveaways

Thanks to the newsletters, it’s not necessary to follow our site 24/7 to stay up to date. Subscribers always get updates about the best deals available – Weekly Sales, Special Sales, they’re all there along with news about a sale’s theme and how to get the highest discounts. You’ll never miss anything!

New releases and announcements won’t go unnoticed

Want to keep track of interesting games that are coming soon to GOG? The newsletter will help with that. Info about fresh releases and mind-blowing announcements will always land right into your inbox. Also, if there’s a title you're looking forward to play, just add it to your Wishlist! It’s a really cool and convenient way to gather all your dream games in a one place.

It’s so simple!

All you have to do to become a newsletter subscriber is visit GOG and log into your account. After that, hover over your account name at the top, and go to the “Orders & settings” section. Switch to the “Subscriptions” page on the left and click on the checkboxes to subscribe. That’s it! You’ll now receive newsletters to the email address you have shared with us during the registration process. And If you have any issues, like not receiving a newsletter after an email address change, our ever-reliant Support Team will always be there to help you.

Now, no time to waste – join us and enjoy hot exclusive deals along with the confidence that you’ll never miss anything!
It would be nice if every time you claimed a free game it didn't automatically sign you up for 3rd parties on the site marketing preferences!

I am going to give GOG the benefit of the doubt and assume this is a bug, in that case it is time you fixed it!
Posted February 27, 2024
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Ancient-Red-Dragon: But as I've pointed out also in those previous threads which are exactly the same as this one, GOG's goal to promote their Newsletter is utterly defeated by GOG's continued allowance of the "Newsletter Discounts" thread to remain open.

Yet GOG apparently continues not to see how they are ensuring that no one new has any compelling reason to sign up to their Newsletter because they are entirely negating the very same main selling point of it ("Newsletter exclusive discounts") that they are at the same time promoting.
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eiii: Your wish has been heard, unfortunately they have seen it. :(

Apparently this is one of the reasons they have implemented a user-based individual discount and pricing system (without having to use discount codes) in their shop. So the newsletter discount codes might disappear soon anyway.

But having not only regional, but also personalized prices now, for me just opens Pandora's box for all kinds of anti-customer marketing stunts ...
Wait, what?

I don't think you're both talking about the same thing here at all...

What exactly do you mean with "user-based individual discount and pricing system"?
Posted February 27, 2024
To enhance the relevance of newsletters, GOG could implement an option allowing us to set discount thresholds for games on our personal wishlists. Only when games reach these specified rates would newsletters be sent out. These newsletters could also include personalized discount codes, further reducing the cost of games or bundles. Such a feature would not only increase the likelihood of subscribing but also improve the chances of making a sale, resulting in increased customer satisfaction.
Posted February 27, 2024
To me GOG.com is not about sales only. I would appreciate, read and share, articles, interviews, detailed reviews, and exclusive previews, to mention some. Considering the way you abandoned your blog, it seems GOG and me don't share the same expectations. I am looking for a gaming news source.
Pages:
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3
4
This is my favourite topic
Community
General discussionWhy you should subscribe to our newsletter? Let's see!(56 posts)(56 posts)
(56 posts)