It's pretty obvious. You don't need to be a prophet, in order to divine that out... Even the foreword of the heavily monetized "Witcher 3 official strategy guide" from "Prima" reveals that "sensitive" info... Here, everyone, please! That is exactly "What GOG does with the money".

*****Every once in a while, there's a party in the office
and the entirety of RED gets the chance to hang out
together-we eat good food, drink good drinks, do
karaoke, play games, well ... you get the point. Each
time we get together, there's a particular feeling
in the air. People come down to where the party
is (the team works on many floors, and the party
usually takes place on the ground floor), and, just
after finishing a particular segment of the game,
when you'd think people would like to get work off
their minds, they start talking about what's cool
about the game and what else we can do to make
it even better.*****

I remember how positively shocked
I was when I heard that one of our artists actually
roleplays the NPC whose house she's designing and
decorating. "If I were an innkeeper, how would I
organize my tavern?" she asks herself. "Would that
work in real life?" that sort of thing. This, let's call
it "ingredient X", is something truly empowering.
It's real human emotion and a truly epic level of
personal engagement; it's the will to pursue that
unattainable perfection that's sometimes just around
the corner, and to do it while having fun along the
way. When you play Wild Hunt, it just oozes with
that. From the grandest keeps and cities, to the little
lonely bushes hardly anyone will even notice there's
a bit of everyone's soul in this game.
And the guide you're now holding in your hands is
a map.
The Witcher 3: Wild Hunt is an epic journey that puts
you in the skin of a bounty hunter living in a dark
fantasy world. You'll hunt monsters and tend to your
gear, you'll be on your own and help, should you
ever need it, is unlikely to come. It's you versus the
horrors that creep inside primeval forests, murky
lakes and the dodgy dark alleys of places you'll fear
to visit. We've worked hard with the good people at
Prima to make your life a bit easier-but just a bit.
We wish you as much fun playing Wild Hunt as
we had creating it. A giant world beckons to be
explored. Godspeed!
-Adam Badowski and the entire Wild HuntTeam

Et cetera!

There can be only one answer to that question.

It's real !!!

They're building an army of killer GOGbears.

It went toward paying the interior designer who re-imagined the game shelf in your gOg library.

Well, it's not all about the money. You know?

They're using to upgrade the servers, the forum and hire a community manager.

of course they do, gog cares about its forum and active users :)

http://s3.amazonaws.com/rapgenius/1354338910_oh-you-93067263235.jpeg

is that us looking at gog's staff ?

I could imagine it is a bit alike selling your fancy watch to a second hand dealer.

The first buy value and resale value are far apart, unless you have hit gold with a collectors' fetish item that can even retail above original sales price.

The challenge is that for a seller to find a buyer independently of distribution, to get the best, intrinsic value in most cases, is really hard, if not impossible.

Market theories assume perfect information - but this is probably almost never the case in the real world.

If Gog has economically / financially modern values, the money will go to optimise shareholder value.

In theory this is ensured by paying a high dividend and debt leveraging, to ensure the company stays cash poor enough to ensure the executive management does not get complacent; but does not have to face bankruptcy costs (which are high).

But I do think that partners and personnel will have to get their cut, lest we be left with a poor distribution platform. Do you wonder this much about sandwiches that are sold in Kiosks? But, I add, somewhat playfully - Dethmold did not have to be such a hit parade of hostile clichés about homosexual characters, did he? There is the point where I would like to see shareholder value compromised, because ... we ALL would love to game away, right?

Nah, we would be like this.

New car, caviar, four star daydream.