All the big data-miners are interested in one thing - getting as detailed profile of a specific user as possible. All in the name of "targeted advertisement," though it can end up being used for other things, too. Every single additional data point has the potential of making such record all the more accurate.

All the large names are constantly advertising open positions for statisticians and behavioral scientists. They are not just interested in "what you did," but are actively trying to work with the data available to determine "what you will do."

I hardly consider that a good thing, given the implications for the future (there is already a strong push for introduction of "pre-crime" punishment in the U.S.).

"Population control" is not a good thing, and whether the corps mean it or not they are working hard on making it possible.

So there is no chance of cloudfront script use being rolled back for now?

If nothing else, it will let them know for certain somebody is very much interested in P.C. games. Depending on how the specific sub-page invokes the script, it probably even provides them with clear data on what specific title you are interested in at the moment.

I looked at Amazon's policies. Their AWS privacy policy only protects the "content" (i.e. whatever scripts you are hosting with them), but not the data coming in or going out. The "Amazon.com" policy is, basically, "All UR data R belong to us."

That's why all these companies are heavily investing into huge data warehouses and analytics development. And you can very easily identify a single user - in the core market (western countries) IPs are mostly static. For those who access the internet on a dynamic IP, you can easily narrow that down by looking up their IP provider (who are registered with specific IP ranges), and use software/hardware fingerprinting to determine if it's the same machine.

Computers make working with this kind of amount of traffic so easy...