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Just think, Microsoft could do this with the soon to be released Windows 11. An advert when you boot up into Windows, an advert when you load a program, an advert when you quit a program, and a periodic advert overlayed, every 15 minutes, say. Then there wouldn't be any need for a subscription based system then, and they could give it away completely free, indefinitely. Win win. :p
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I won't be buying any games that include in-game advertising for real products. Ever.
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aluinie: Once upon a time EA was a games company now i dont know what they are but games is not their thing.
Once upon a time EA was called Electronic Arts, and as the name implied, they made cool, inventive, interesting games. That was the '80s though. The name change to a couple of meaningless letters was 100% appropriate.
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Good thing my backlog is big enough to last me to the grave. Electronic Assholes can pound sand.
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Trooper1270: Just think, Microsoft could do this with the soon to
I know that is on the way, and I know that they'll make it increasingly more difficult to hold on to older versions to force us into the shitty future.

Doesn't mean that I have to like it.
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AB2012: [i]The platform, which is owned and operated by Simulmedia, a TV ad tech company, will let users determine whether they want to watch a 15 or 30-second video ad in exchange for being able to unlock exclusive gaming perks.
So what happens if we choose "neither"?

Hopefully hackers are already gearing up to create in-game ad blockers.
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My only takeaway from this is a realisation how numb I've become to this kinda stuff. I'm not angry, I'm not laughing, I didn't even chuckle, I'm not the least bit surprised... nothing. It's just... another day, another terrible idea from a megacorp. An idea that should never work, and yet you know people will eat it up just like they did with pre-orders, DLC, achievements, loot boxes and every other crap shoved into gaming.
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AB2012: Just when you thought the relentless dumbing down of video games couldn't get any worse....

"After months of testing, marketers are finally going to be able to start running video ads within console and PC games. A first-of-its-kind in-game advertising platform called playerWON launches this week, allowing big-name marketers that are used to running splashy TV ads the ability to target younger demographics with similar types of spots that will run in video games.

The platform, which is owned and operated by Simulmedia, a TV ad tech company, will let users determine whether they want to watch a 15 or 30-second video ad in exchange for being able to unlock exclusive gaming perks. Simulmedia has struck deals with some of the world's biggest gaming studios, including Electronic Arts (EA) and Tencent's Hi-Rez Studios, its EVP, Gaming and OTT Dave Madden told Axios."

https://www.axios.com/playerwon-launches-tv-ads-console-games-1c02dd1a-2f6d-4e02-bd8d-b6f8b870f844.html

My personal view on the subject. ;-)
Whilst I would agree with your sentiment, I would not be overly worried by this announcement.

This is aimed at free to play, and could never be aimed at those that pay for a license.

Not really news in my opinion.
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lazydog: This is aimed at free to play, and could never be aimed at those that pay for a license.
Oh really. And that's not the only recent example.
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lazydog: This is aimed at free to play, and could never be aimed at those that pay for a license.
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eric5h5: Oh really. And that's not the only recent example.
I looked at the site you linked to but could not get far as the site would not allow me to continue with my installed adblocker.

You will have to elaborate for me I'm afraid.
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eric5h5: Once upon a time EA was called Electronic Arts, and as the name implied, they made cool, inventive, interesting games. That was the '80s though. The name change to a couple of meaningless letters was 100% appropriate.
Eh, from what I recall in history books and interviews, EA was founded with the concept of licensed products and "appeal to mass markets" from the get-go. Yeah, something Trip Hawkins had said at some point. It was, afterall, founded by a marketing guy, and its first employee was another marketing person. (And the next people after that were "producers" [basically shoppers], and an MBA for operations... The whole place was founded and started on the idea of just sales and marketing deals, quite unlike other places where the games came first.)
Post edited July 01, 2021 by mqstout
And I was wondering how come it was still not a thing. But now apparently it is.
Reminds me of that Neopets' Adver-Video flash game where you could watched daily ads in return for in-game currency. That's where I'd put my foot down. But if that 45% opt-in is needed to make $2 billion revenue, that won't be hard to achieve if they abuse it with pay-to-win and lootbox business models.

Parents will have to up their vigilantism and teach their kids how to avoid these games and about smart shopping, especially with easy access to credit and online shopping platforms.
Let's see, what's the newest EA game I own?

Quick checking though...

Ah, SimCity 4. So that's about as long as it's been for my opinion that EA ever made a game worth playing.

I do have a copy of Sims 3, but something something high seas.
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mqstout: Eh, from what I recall in history books and interviews, EA was founded with the concept of licensed products and "appeal to mass markets" from the get-go.
Nah. Archon, M.U.L.E., Seven Cities of Gold, Deluxe Paint, Pinball Construction Set, F/A-18 Interceptor, Starflight, to name some offhand. No licensed games in sight. Plus the "album cover" game boxes which were supposed to highlight the developers. I'm sure they weren't founded by hippies who had no interest in money, but the games were good/excellent and they didn't start getting really corrupted like they are now until, what, probably around 2000-ish.