g2222: The new "buy now" button does
not bypass your shopping cart (like it does for Insomnia sales).
Instead it's a shortcut for "add to cart" + "check out".
Argh!
Ok, so they made it worse.
It actually makes me sad about the wasted development time on this (planning, creating the graphic, adding it to the UI, functionality to hide when item is in basket and show when Item is not in basket + the functionality of the button itself), just to have the user do one less click.
We have so many more important mattes. If it would bypass the shopping cart, it would have been a good addition.