Niggles: This happens a LOT. Noticed that too - a lot of journo's just waffle and wax lyrical about bs instead of concentrating on the game and specifics or facts or details. If i wanted to read a story, i have books for it. And your right. More and more of them tangent off the subject way too much. I really wish they would be more objective and just get to the points of relevance..the political, moral, philosphical bs have no place in reviews. No exceptions. They are games ffs.
I have a sort of 'perfect' review in my head, which might go more in line with movies then games, but the idea I always come up with is, barring something like a sports game where you have to understand external rules, a reviewer should be able to look objectively at a game without putting too much of their biases in there, and let me explain.
Take Mario, or any platformer that exists, since they're the most basic game. Now, if you're a platformer fan, you should be able to look at a review, even a negative one, and take away if this is the kind of game you want. Are the controls tight, are the world themes interesting, are the stages well crafted. Is the sound dull or is it colorful and exciting, are the enemies varied or are we facing old school Final Fantasy recoloring. Does it all come together in the end or does each component fight one another?
Roger Ebert wrote an article about reviewing and to paraphrase, you might not even like what you're sent to see, but your reader might, and what they need to get out of your review is if it's to their standards. And that's the thing that I want to hear most, story's important but there's a balance issue with that and some people don't think the same way I do, it's all about getting a good team together.
I know it's completely impossible to remove opinion and subjectivity, but the reviewer shouldn't be the focus of the review, that's the thing with reviews that I want. For the rest of the articles like I mentioned, I'd like to see them behave ethically, I want to see more articles about more then just the games, and my favorite example is, Kickstarter, how did Wasteland 2 manage having so much extra to produce a great game, while something like Broken Age seems to be floundering so much?