The gaming community is no stranger to cultural warfare and moral panic. In the 1990s, a cohort of censorious, ‘family values’ politicians waged a ceaseless campaign to regulate the gaming industry, following a series of panics over the ultra-violent Mortal Kombat series. In the early 2000s, the socially conservative activist Jack Thompson gained notoriety for engaging in a stream of litigation against video-game companies, arguing that they were responsible for everything from gang violence to school shootings.

The tenor of moral panic has changed since then. Now, the main source of fear, loathing and general misanthropy in the gaming industry stems from the cultural left rather than the socially conservative right. Similar to the old right, the new cultural warriors argue that games promote violence and reinforce so-called rape culture. Arguments that games perpetuate sexism and racism are also fairly common. Instead of being seen as mere escapism, the tastes of modern gamers are portrayed as dangerous and subversive, a threat to right-on values. Gamers ought to be feared and shunned. In this remarkable video, a cultural warrior goes on a tirade against mainstream gamers, culminating in the destruction of a copy of the controversial video-game Grand Theft Auto V before a cheering crowd. The misanthropic disgust with ordinary gamers is palpable.

The growing contempt of the games-industry elite for the preferences of gamers has accelerated in recent months. Following a major confrontation between gamers and activists last August over allegations of journalistic favouritism, article after article has been published decrying the gaming community for its alleged bigotry, sexism and narrow-mindedness. The worst examples of ‘social-media harassment’ were used as an excuse to present gamers as a mass of hateful savages. To those familiar with the regular and sometimes absurd panics over football fans, this language will sound familiar.

You may well ask how these activists are able to sustain these bizarre beliefs, particularly given the mounting evidence that gamers are actually a pretty diverse and welcoming group of people after all. One explanation is their fondness for echo-chambers, maintained through exclusive email groups, social media blocklists and mass deletions of user comments on open forums. The extent to which the new cultural warriors will go to remove uncomfortable opinions from view is quite extraordinary. Reinforcing, rather than challenging, one’s own biases has become the norm.

The movement has no specific list of demands, but it is quite clear what its general attitude is. It wants the cultural warriors out. It wants the cosy clique of activists and journalists to lose their influence. It wants the demonisation of gamers to end. It wants diversity, not conformism.