Makotolia: I would say just ask zeo to write some standard clarification (as far as I'm concerned, he does the clarification quite properly: clear, yet not harsh) and put them somewhere in OP, so that whenever there comes who doesn't read the rules, we who care to help can just copy & paste it to save everyone some trouble.
This way, we don't have to worry about what attitude we shall take towards new members: just do it zeogold's way. The spirit of all the rules of this giveaway is to do things zeo's way, isn't it? ;)
Cavalary: Uh, how much clearer can it get?
Well, I don't think that really concerns any of us. If zeo finds it OK to explain, then why shall we argue?
I mean, we can't seem to PREVENT all these things FROM HAPPENING, so the best we can do is to follow up zeo's work to save zeo some trouble. It's not like that being hard on rule-ignorer A would just magically prevent rule-ignorer B from emerging anyway.
Then again, this is not the main point as far as I'm concerned. I personally think that the point is, we are not, and we don't need, to be the judge here. As far as zeo sees fit, what we can do to help is to do it his way to save him some extra work.
EDIT: I'm not that confident in my English, so, if by any chance, what I said offends you, please forgive me, for I really don't want to. I just want to help here. If what I said just doesn't make sense, just ignore them. I really don't want to argue with any of you nice guys who are trying to help here.