Nirth: Yet still people want different things, strange huh? I for welcome something new especially with something like haptic feedback if it's done right. FYI, I do not like 360 layout but I don't mind dualshock.
Of course we do, that is also a universal.
But such research can lead to discover what most, and sometimes by most, it's a vast majority, feel most comfortable with and can learn and use the easiest. And that's how any smart company that wants to maximize profits make decisions. You have smaller companies then that can create niches to meet the differences you speak of.
One day the keyboard and mouse will be gone. That's just reality. We can hold on all we want, but it doesn't change the fact that if you set 100 people down in front of a video game that have never played one and test them on keyboards/mice combos and controllers, a vast, vast majority will pick up the controller much quicker and easier. And the same will be true with a computer using regular old applications some day.
People have (including me) learned to use the numeric keypad on the right of most keyboards without looking almost as effectively as I type. It won't be long before a controller comes along that has maybe two sets of keys like that ends up being a keyboard (requiring a whole new way to learn to type of course, but the only reason we have the keyboard we do now is because it's a direct descendant of a typewriter.)
But when I always bring up the FACT that a controller is easier to learn and use I always catch shit, especially at sites like this one. I understand some prefer it, and some probably always will, but the market is going to go in the direction that consumers lead it to, and that is eventually going to be away from a keyboard and mouse.
And as far as I'm concerned, good riddance. I wish I could figure out how to configure current controllers to use on every single game I play, but I rest easy knowing someday I won't have to, it's going to be the norm.