I may have asked about this before:
Question to people in Thailand (and other countries if relevant): why aren't pedestrians' reflectors (cat's-eyes) used nor sold there? Is it about:
- money (ie. you don't want to spend even a small amount of money on something you don't deem 100% necessary, even though these are)
- fashion (it doesn't look cool to wear reflectors)
- religion (quite many (religious) thai people I know seem to believe in destiny and that everything has been decided beforehand for you; so if you are going to be hit by a car on a certain day, that'll happen no matter how much you'd try to avoid it, meaning using a reflector will not change anything)
- people just prefer to walk undetected, like ninjas in the night.
This always occurs to me when driving after 8pm or so, when it gets fully dark, in Thai rural areas. People are walking or cycling beside the road, fully dark. I've been several times very close to hitting someone because I don't see them well in advance.
I recall seeing once an old motorcycle, where the rearlight was broken, with a dangled CD-R disc at the back. I presume it was used as a sort of reflector so that cars can see it from behind.
Would it be a good business to start importing and selling reflectors to pedestrians in Thailand? Are the people there just not aware of such a marvelous and cheap invention?
EDIT: Interestingly, the Finnish Wikipedia pages for reflectors ("heijastin") claim that pedestrian's reflectors are not really that known outside of Nordic countries, and a certain Finnish plastic company (Coreplast Laitila Oy) is world's biggest manufacturer of pedestrian's reflectors:
http://fi.wikipedia.org/wiki/Heijastin#Jalankulkijaheijastimet EDIT2: Actually, it even says they are a Finnish invention? I seriously didn't know that, albeit it makes sense that you need them the most during dark Nordic winters.
While one might think that such reflectors are needed only in dark winters of northern countries (summer nights here are quite bright), that's not really the case. E.g. in Thailand it seems to get dark already around 7pm, and people still move around then. And the nights are pitch dark all around the year, unlike here in north where only winter nights are dark (and long).
Still this:
http://www.youtube.com/watch?v=bD-ylNurlLM