-Nachtmahr-: They (be it gog or the developers) have just raised the price on gog. It was 5€ too much on Steam, 25 instead of 20€, while the price on gog was 20€ and 18 with the 10% off. Now it's the other way around. 25€ on gog, 20€ on Steam. This customer trolling of the publisher should be reported.
I think this is because the devs set regional prices differently on the different stores.
Here are some numbers for
Severed Steel (all prices including -10% discount, Steam prices converted via SteamDB):
GOG price in Poland: $21.06 / €17.79
Steam price in Poland: $20.68 / €17.63
GOG price in Germany: $26.70 / €22.49
Steam price in Germany: $22.15 / €18.89
GOG price in the UK: $28.78 / €24.29
Steam price in the UK: $24.10 / €20.55
So as you can see, the prices in Poland are almost identical on both stores. Germany and the UK have to pay a little bit more on Steam, but both German and UK prices are inflated significantly on GOG compared to Steam prices, unlike Polish prices. So either GOG or the devs decided that some specific countries have to pay a premium on GOG (on top of the normal price increase due to higher purchasing power) instead of using the same regional pricing scheme as Steam.
EDIT: For comparison's sake, here are some prices for
Gamedec, released around the same time (also with the -10% discount):
GOG price in Poland: $28.05 / €23.69
Steam price in Poland: $27.57 / €23.51
GOG price in Germany: $32.03 / €26.99
Steam price in Germany: $31.64 / €26.99
GOG price in the UK: $32.52 / €27.49
Steam price in the UK: $32.13 / €27.40
This is how regional pricing should look like: The same prices on both stores (variations probably due to SteamDB price conversion), with slight increases for Germany and the UK, due to higher purchasing power (but still equal on both stores).
The bottom line is: This is either a mistake or malicious overpricing. And if you're right about the price having originally been around €18.00, this sounds to me like they originally had the regional pricing set up in a similar way to Steam and then someone deliberately increased the price (but only in specific countries), so I tend towards the latter of the two explanations.
EDIT2: Evidently, the price for the soundtrack DLC has also been increased compared to Steam.