Posted June 15, 2018
That's what people thought about Facebook too, only later learning that their identities are also being used for presidency campaigns etc.
Also where do you draw the line with the "marketing purposes"? What if you start seeing erection problem clinic ads whenever you go online (even on your friend's machine), just because you happened to google for it at some point? Or you start getting medical ads for ALS or Parkinson's disease, because you happened to google for them in the past as well? These are also "just (targeted) marketing".
Plus, data gathered from your online behavior may affect what kind of loan margins you will get online, or if some food store chain would sell your grocery buying habits (along thousands of other of their customers) to some insurance companies, that might affect your insurance fees as they see you quite often buy greasy pork ribs and tobacco, even if you weren't buying them for yourself but your uncle who lives nearby.
And no this is not tinfoil-hat conspiracy stuff, e.g. the example of the data mining company tracking your mobile device usage (including how often you charge your battery), and rating you according to those for e.g. online loan companies.
I recall like 6-12 months ago, there used to be TV commercials here too of a company offering a free service: "Send us a DNA sample of yourself, and we will send you a report of where your ancestors came from, for free!". And I know many people apparently fell for it.
Why would a company offer such a free service? Because they just think it is fun to help people find out that 20% of their biological heritage came from southern Europe and 40% from Russia and rest from the Asia, or whatever? Most probably some (medical?) company was creating a private DNA biobank of people, possibly checking what kind of hereditary diseases you might have that might need medical attention (and drugs) later, etc. Targeted marketing, ahoy! To medical companies information like that is a gold mine.
Many people probably feel this is all fine and all, but the point is that the company should be open to everyone that they are gathering data, what kind of data they are gathering, and for what purpose. And generally they should also ask a permission for it, beforehand (with all those previous details, not just generic "we might gather some data and do something with it (maybe even sell it to someone else), yeah...".
Also where do you draw the line with the "marketing purposes"? What if you start seeing erection problem clinic ads whenever you go online (even on your friend's machine), just because you happened to google for it at some point? Or you start getting medical ads for ALS or Parkinson's disease, because you happened to google for them in the past as well? These are also "just (targeted) marketing".
Plus, data gathered from your online behavior may affect what kind of loan margins you will get online, or if some food store chain would sell your grocery buying habits (along thousands of other of their customers) to some insurance companies, that might affect your insurance fees as they see you quite often buy greasy pork ribs and tobacco, even if you weren't buying them for yourself but your uncle who lives nearby.
And no this is not tinfoil-hat conspiracy stuff, e.g. the example of the data mining company tracking your mobile device usage (including how often you charge your battery), and rating you according to those for e.g. online loan companies.
I recall like 6-12 months ago, there used to be TV commercials here too of a company offering a free service: "Send us a DNA sample of yourself, and we will send you a report of where your ancestors came from, for free!". And I know many people apparently fell for it.
Why would a company offer such a free service? Because they just think it is fun to help people find out that 20% of their biological heritage came from southern Europe and 40% from Russia and rest from the Asia, or whatever? Most probably some (medical?) company was creating a private DNA biobank of people, possibly checking what kind of hereditary diseases you might have that might need medical attention (and drugs) later, etc. Targeted marketing, ahoy! To medical companies information like that is a gold mine.
Many people probably feel this is all fine and all, but the point is that the company should be open to everyone that they are gathering data, what kind of data they are gathering, and for what purpose. And generally they should also ask a permission for it, beforehand (with all those previous details, not just generic "we might gather some data and do something with it (maybe even sell it to someone else), yeah...".