Leroux: Ok, I searched for that study, and if it's the same you're referring to, the results were 36% adult women, 35% adult men, 17% boys, which leaves 12% girls. So that would actually mean around 50:50 for adults.
Like they say, "There are three kinds of lies: lies, damned lies, and statistics."
Here's a decent link talking about the study
www.theguardian.com/technology/2014/sep/17/women-video-games-iab
In the link originally posted, notice how they chose to massage these statistics into claiming adult women are the biggest demographic for games.
First, one has to diminish the true #1 demographic factor, 99% of all children up to age 17 have played a game, more than any other age group. One does this by choosing one's age ranges carefully. If you split groups to 8-17 and 18-74, of course the 18-74 becomes a bigger demographic because there are so many more eligible people in that group.
But to see what that study was really talking about, these quotes put it in perspective...
"54% of survey respondents cited their phone as their favourite gaming platform – 25% of whom admitted to playing games on it every day. Smartphones were followed by computers (51%), consoles (45%) and tablets (44%)"
Now don't get me started on how we have 194% for choices of favorite gaming platform...
And the favorite video game genre is Trivia/word/puzzle (33%); Action/adventure/shooter (18%); Role playing/strategy (10%); sports (10%); gambling (10%); Simulation (8%); Racing/driving (5%); Fitness (3%) and Music (3%)
Trivia/word/puzzle being obviously a strong phone demographic.