Posted February 05, 2021
As you probably know, for some time now we get the usual 3-sales weeks, running until the start of the next week (except the midweek one).
This has made me realize that when big sales come around (e.g. winter, summer) they are more anticlimactic, as most games were similarly discounted not so long ago. So, I miss the old feeling when a big GOG sale started. You know, the feeling where you see the big banners and impatiently browse through lots of games.
I was thinking that a simple approach would be more effective, customer and store-wise. Here's my idea.
Daily: A flash sale (up to 24h) of a single title, or bundle of a series. Simple as that. It is also a great way to promote less known games that get kind of lost among other games during sales. Also, the time limit could justify applying historical low discounts.
Weekly: None.
Weekend: The good old themed (or not) weekend sale, running Friday to early Monday.
Monthly: Once a month, run a special Developers' Day event, where games from specific developers are selected for sale. What's special is that only on this day, all purchases go 100% to the developers (kind of what Bandcamp does for artists every once in a while).
Newsletters: The current weekly format is OK (I guess), but I think GOG should expand their pool to all games and genres. What I'm saying is that the games discounted through newsletters are usually RPGs and strategy games. While I agree most people would play these games, there are other people who would like great discounts on other genres. For example, as far as I remember, in the past year or so I got only 2 newsletters that would interest me at all (guess what, they were both for the Myst collection).
Share your ideas!
This has made me realize that when big sales come around (e.g. winter, summer) they are more anticlimactic, as most games were similarly discounted not so long ago. So, I miss the old feeling when a big GOG sale started. You know, the feeling where you see the big banners and impatiently browse through lots of games.
I was thinking that a simple approach would be more effective, customer and store-wise. Here's my idea.
Daily: A flash sale (up to 24h) of a single title, or bundle of a series. Simple as that. It is also a great way to promote less known games that get kind of lost among other games during sales. Also, the time limit could justify applying historical low discounts.
Weekly: None.
Weekend: The good old themed (or not) weekend sale, running Friday to early Monday.
Monthly: Once a month, run a special Developers' Day event, where games from specific developers are selected for sale. What's special is that only on this day, all purchases go 100% to the developers (kind of what Bandcamp does for artists every once in a while).
Newsletters: The current weekly format is OK (I guess), but I think GOG should expand their pool to all games and genres. What I'm saying is that the games discounted through newsletters are usually RPGs and strategy games. While I agree most people would play these games, there are other people who would like great discounts on other genres. For example, as far as I remember, in the past year or so I got only 2 newsletters that would interest me at all (guess what, they were both for the Myst collection).
Share your ideas!