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procedurally generated
roguelike

(if i see either of these mentioned in a Kickstarter anymore i will go mental!!)
old school
nostalgic
beautiful pixel art

Now, there is nothing wrong with any of those, I myself like old school RPGs, adventure games, shooters, but the trend of cashing in on nostalgia has gotten rather tiresome. It feels like everything gets called "old school", to the point where I just scan over the term not noticing it.
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Niggles: procedurally generated
roguelike
Translation: We couldn't afford making a campaign, a story, characters or enough enemy types; so we implemented some randomness so that you can enjoy the bits and pieces we hacked together over and over again.

Why do I have to think of Ziggurat right now?
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Breja: old school
nostalgic
beautiful pixel art
Pixel art... because low-res is cheaper than high-res.

All those marketing terms are only dishonest bullshit.

If you don't have enough money as a small indie dev, that's perfectly fine as long as the gameplay and/or the story is awesome and from the heart. Seeing the amounts of money those people get via crowd funding without any obligation, this doesn't even fall into this category most of the time though...
Post edited November 13, 2015 by Klumpen0815
"Throw me the whip!"

Oh wait, that's 'Indy Game'.
"Unique"
"Innovative"
unforgiving

(translation: annoying pixel perfect jumps)

EDIT: someone actually said this on this forum not long ago. Can anyone help me find that post? It's going to annoy me trying to remember.
Post edited November 13, 2015 by ZFR
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ZFR: unforgiving

(translation: annoying pixel perfect jumps)
For bonus points use "it's Dark Souls meets [insert some other popular game]"
"narrative driven"
"unique" "classic" "exciting"
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Breja: old school
nostalgic
beautiful pixel art

Now, there is nothing wrong with any of those, I myself like old school RPGs, adventure games, shooters, but the trend of cashing in on nostalgia has gotten rather tiresome. It feels like everything gets called "old school", to the point where I just scan over the term not noticing it.
Yeah, "Beautiful" Pixal Art.

This:

http://images-1.gog.com/a08c91178a51d2e37cc7d98a69bfb0c1b98de57a2dfda69f94ae5e031088d474.jpg

http://images-4.gog.com/67238d5c80d743f9132cb085c26a160831f20aff9f00ce42de388f85b7f9622b.jpg

Will never look as awesome as this:

https://i.ytimg.com/vi/pjQ_pDBdEBw/maxresdefault.jpg

http://41.media.tumblr.com/ee25bb2ef91489c3531b63d2b9251f17/tumblr_ne3zc01wbQ1tliyz4o5_r1_1280.png
Hardcore = We can't be bothered to adjust the difficulty curve properly, so we'll just make it extra hard from the beginning through the end by making you die in one hit.

Inspired by 16-bit RPGs like Final Fantasy or Dragon Quest = We only have enough budget and skill to make RPG Maker games with basic gameplay as well as default sprites and music.
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Catshade: Hardcore = We can't be bothered to adjust the difficulty curve properly, so we'll just make it extra hard from the beginning through the end by making you die in one hit.

Inspired by 16-bit RPGs like Final Fantasy or Dragon Quest = We only have enough budget and skill to make RPG Maker games with basic gameplay as well as default sprites and music.
"Hardcore Indie RPGs with difficult and challeging bosses!!"

More like Damage-Spongey, Super-Attack Spamming, Bullshit Bosses :P
[Insert popular search optimization words/phrases here].
"Retro inspired"
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Catshade: Hardcore = We can't be bothered to adjust the difficulty curve properly, so we'll just make it extra hard from the beginning through the end by making you die in one hit.
You alså bought Metrocide on the cheap? Its crazy hard, but I kinda like the visuals.