Pheace: From what I remember there's nothing preventing GOG from getting discounts first, or sales first.
AFAIK, every store can adapt the discounts within a certain frame
(depends a lot on contractual details, of course) to give potential customers an extra incentive to buy in their store, instead of the competing store(s).
Whenever I see "weird" discounts
(e.g.: 47% or 78%, etc), I can't help but think, that the discount given at that time, by the devs/publishers, is actually 45% or 75%, and that the rest 2%, resp. 3%, are granted by the store itself - to "stick out" of the mass of sales as "the cheapest offer".
Which, of course means, that these additional 2% or 3% have to be paid for by the store.
In form of revenue which they waive, to sell more games.
(example: a game costs €10,- the devs/pubs set a discount at 75% (= buyer has to pay €2,50), but the store sets the discount at 78% (= buyer has to pay €2,20)...that means, the store has to compensate €0,30 per each sold game to the devs/pubs - out of its own revenue) And - naturally, the more money the company behind a store has, and the bigger their potential buyer base is, the easier it is for them, to grant these
(slightly) higher discounts.
I'm pretty sure, the
(as it's called by many here) "
DRM-free tax"
(aka: a 1% to X% lesser discount on GOG in comparison to other stores) is in fact the price, the other stores are paying for the privilege, to "stick out of the mass".
A "privilege", with which GOG can't compete
(all the time), because THEY don't have that kind of money/buyer base behind them.
I saw this happen IRL.
A few years back, just prior to x-mas, when I was buying a loaf of bread and a few buns from a local baker, with whom I was friends, he disclosed to me, that he was closing shop, come new year.
When I asked for a reason, he took me to the doorway, pointed to a recently opened chain store bakery three doors up the street and said:
"I can't compete with that. They mass produce their wares in the bread factory and sell them under cost. If I'd do the same, I'd be filing for bankruptcy before the end of next year. Might as well pull the plug, while I still have some financial reserves left." That's the reality of business. It's harsh and unfair.
Has not much to do with the fantasy land, that some here constantly dream up.
Money is the maker - and money is the breaker.
Edit: added "bakery" to "chain store" to make it better understandable