Now that GOG offers multiple currencies, I decided to have a quick look around the store... only to discover something kinda odd.
No Man's Sky is available for $75.49 on GOG. The exact same game is available for $66.49 on Steam. Both prices are CAD.

This appears to be storewide. Stardew Valley, for example, is $18.89 on GOG, and $16.99 on Steam.
Torchlight 2 is $25.19 on GOG, and $21.99 on Steam.
Ironically, even The Witcher 3, which is a game that CD Projekt Red developed, is less money on Steam. It's $62.89 on GOG, and $59.99 on Steam. This game is also on sale. Right now the price on GOG is $31.49. Steam? $29.99.

Don't get me wrong, I love GOG. Just, I can't really justify spending more money for what is ultimately the same product. Sure, the price difference appears to be under $10, but that's still $10 that I would save if I bought from another online store.

Any idea what's up with this? Can we get a little parity, please?

What's up is that games are cheaper for Canadians than for Americans on steam.

That doesn't matter. The fact is, they're cheaper. Why would I buy a game off of GOG, if I can get the same exact game off of Steam at a cheaper price?

I would honestly rather buy No Man's Sky via GOG, than Steam, or some other service. I like the DRM-free policy... but unless someone gifts me the game, I just can't justify paying more for something I can get for less elsewhere. So, hence the creation of this thread. Price parity with the leading online marketplace would be nice. Otherwise, GOG's really killing their international client base.

I can totally understand your point but some people can't use Steam. Yes I know not everything there has DRM but the majority of those games do require their client, and for someone with a totally shit internet that just isn't an option.

Does gOg's support have a value to you? Does DRM-free have a value to you?

There's more to it than just price, but those are decisions each purchaser needs to consider for himself / herself / itself.

Sure, but this is still a problem that GOG needs to address. The fact is, I can buy the exact same game from GOG's #1 competitor at a lower price. The game will play and behave the exact same way, no matter which online store I use to buy it from. In my mind, it just doesn't justify the higher price, especially not if that price is $10. (No Man's Sky)
There needs to be a parity in place to ensure that the prices are the same as their competition. Steam especially, being the major player in the industry. I expected maybe a handful of games being more expensive on GOG, but as far as I can tell, it's every single game on the entire service. Everything is more expensive.

And it's also not just Steam.
The Witcher 3, for example, is $59.99 on Origin as well, and is also on sale right now for $29.99. The fact that the developers of the Witcher series is selling their own game for a higher price on their own storefront is truly quite ironic. To take this one step further, if I were to buy The Witcher 3 on Uplay, I'd pay $59.99 for the typical price. It too is on sale for $29.99.
Uplay gives you a code to redeem Witcher 3 on GOG. I'd literally be paying less for a GOG copy if I bought from a store other than GOG. I mean, what? This shouldn't be happening. Seriously, I can buy a GOG game from Uplay at the a lesser price than if I bought it directly from GOG.

So yeah, there needs to be price parity. This is just madness, and seems like an odd oversight. I'd even call it a bug, though it's likely just an oversight. I hope.

Also, the price is not set entirely by GOG, the publisher has a major word in it. Correct me if I am wrong.

Except for not requiring Steam.

Please read my above reply, in regards to Uplay.


Edit.

In short, if I buy Witcher 3 from Uplay, I'm buying a CD key that I need to redeem from GOG. The game itself is then added to my GOG account. Uplay is just the store selling the key.
I'd pay less money from Uplay than if I bought the game directly from GOG. This shouldn't be the case.

Steam isn't any competitor. It's just a renting service which may and will be shut down sometime in the future and customers will stay with some mostly useless data. Also games will not behave the same way, I recently moved to Linux and most of my steam games refuse to work not because they are windows exclusive, but because they need steam. Not to mention I have to play with command line to download them..
So, you're supporting DRM-free or not.

Well, GOG are real cads.

This isn't just exclusive to Steam. That's just the largest example. Uplay offers Witcher 3, and other games, at a lesser price. The Witcher 3 copy sold through Uplay is actually a GOG game. So, I buy from Uplay, and download and play via GOG.
Thing is, Uplay is less money than GOG. I would literally save money, while still getting the GOG version of the game, if I bought it through a third party distributor. This seems kind of unusual, doesn't it? I'm really hoping that this is just a simple oversight on GOG's part, because if these are indeed the final prices, it doesn't make any sense for me to purchase any more games via GOG, if I can buy them elsewhere for less. Even more so, if I can buy GOG versions elsewhere, for less.

That doesn't explain other stores...

^ This. I would surely spend 2-3$ more for owning a game (Gog), instead of just renting it (DRM).