CarrionCrow: It makes quite a bit of sense.
If I bought that game, I'd feel associated with certain people because they wanted it and bought it too.
When there isn't anything more than an initial passing interest, some people being jackasses can be enough to make a person want nothing to do with it.
Also, it has the bonus of knowing I'm doing my own tiny part to make sure another game never gets made, helping to infuriate every gibbering asshat who screamed endlessly for its presence. ;)
Telika: Especially when the game itself is accused to cater to a specific demographic (basically, the ones who fantasy about a breivik simulator, and the sort of people would find that ending video as totally awesome and badass). The answer to that accusation is to explain that it is a horrible prejudice, and the target market of Hatred is no different from the easy going crowd who has a laugh with the cartoonish violence of Carmageddon, Sim City's monster attack, or Cannon Fodder.
But then, when the most enthousiastic defenders of that game turn out to be the exact same freaks that are expected through that prejudice, well, said prejudice gets totally reinforced, which further defines this game as a twat's wet dream, made for and adored by creepy people. So much for the "no no, you don't get it, it's a totally self-aware ironical game for highly sophisticated people"...
Same phenomenon with "no no there is nothing sexist in that film, you're fust a paranoid feminist, now SHUT UP WOMAN AND GO BACK TO THE KITCHEN IF YOU'VE FINISHED CLEANING MY SOCKS". Some messages are a bit self-defeated by the messengers' own general attitudes.