KajQrd: What I see in this is basically nothing wrong on gog.com's part. They posted a joke. That is their right. Someone didn't like it (which by the way is also their right). And gog.com removed the joke which again is also their right. However I do think we did get to see some quite illuminating stuff through this... VG24/7 said they'd pull support for gog.com which does beg the question: A "journalistic" website actually supports a retailer? Doesn't that completely undermine your integrity as journalists?
Another quite illuminating thing: We again got to see that games journalists systematically vilify anyone who don't like what they do as mysogynistic and racist. It's so disingenious that it reeks. I gotta admit that prior to this I had never heard of VG24/7 so in that way they actually did get their name seen by someone through this... That they also completely compromised their integrity is another thing.
Most gaming sites link to stores and make money that way. Ad revenue is shrinking all the time for such sites, so affiliate links is actually one of the best ways to make money. The ethics of that can be debated of course, but I think the core reason not many care is that gaming "journalism" is an oxymoron, since all they do is regurgitate press releases and write opinion blogs. There is no New York Times of games, nor can there be really. All they care about is bringing in the clicks, which is why we have so many B.S. articles with attention-grabbing headlines (on both sides).
Also, to clarify: the Postal 2 imagine had very clear and direct references to GamerGate which GOG did not understand when they posted it. That is why they apologized and removed it, to not be associated with that group (which has been tainted, right or wrong, by the actions of many of its members). They did not just apologize and remove it due to it being "offensive," it's the ties with what most in the industry accept as a "hate group" that made them do so. Any business would have done the same.