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Hey, GOGgers,

We're not perfect, we're exploring new frontiers, and we make mistakes. We thought DRM-Free was so important that you'd prefer we bring you more DRM-Free games and Fair Price was less critical and that it could be sacrificed in some cases. The last two week's worth of comments in our forums (nearly 10k!), show that's not the case. We didn’t listen and we let you down. We shouldn't sacrifice one of our core values in an attempt to advance another. We feel bad about that, and we're sorry. Us being sorry is not of much use to you, so let’s talk about how we will fix it.

One: DRM-free forever. Abandoning fixed regional pricing means it will probably take longer to get some games, but you've made it clear that sacrificing fair pricing for more DRM-free games isn't acceptable.

Two: We will adamantly continue to fight for games with flat worldwide pricing. If that fails and we are required to have regional prices, we will make up the difference for you out of our own pockets. For now it will be with $5.99 and $9.99 game codes. In a couple of months, once we have such functionality implemented, we will give you store credit instead, which then you will be able to use towards any purchase and cover the price of it in full or partially. Effectively gamers from all around the world will be able to benefit from the US prices.

This will apply to every single game where we do not have flat pricing, such as Age of Wonders 3 (full details here), Divinity: Original Sin, and The Witcher 3. If you remember the Fair Price Package for The Witcher 2, this will be exactly the same.

Three: We still intend to introduce the pricing in local currencies. Let us explain why we want to do it and how we want to make it fair for everyone. From the very beginning our intention was to make things easier for users whose credit cards/payment systems are not natively in USD. The advantages are simple because the price is more understandable and easier to relate to. There would be no exchange rates involved, no transaction fees, and no other hidden charges. However after reading your comments, we realized we have taken an important element away: the choice. In order to fix this, we'll offer the option of paying in the local currency or the equivalent in USD. This way, how you pay is always your choice.

Four: You are what matters, and we will be sure to involve you all more in what we're doing and why we're doing it. Let's start by meeting you at GDC - we’d like to invite you to meet us face-to-face Monday the 17th at GDC. Obviously, not all of you can come to San Francisco, so we want to invite all of you to an online event with us early in April to ask us whatever you would like. More details soon.

The bottom line is simple: there may be companies that won't work with us (although we will work hard to convince the most stubborn ones ;). Yes, it means we might miss out on some games, but at the same time GOG.com will remain true to its values and will keep on offering you the best of DRM-free gaming with Fair Prices.

Once again thank you for caring so much about GOG.com. We will work hard not to disappoint you again.

--Marcin "iWi" Iwinski & Guillaume "TheFrenchMonk" Rambourg
Obviously it's nice to see GOG listen to it's customers. Personaly, i would have liked to see as many games as possible released on GOG as the DRM aspect is the my main reason to support GOG. Having less games because of prices is not really what i was hoping for but we'll see. Anyway...GOG shows again what a great company it is.

Cheers
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Anguille: ...Personaly, i would have liked to see as many games as possible released on GOG as the DRM aspect is the my main reason to support GOG. ...
Sometimes I wish they would have gone all in on regional prices for a bit longer (a year maybe) so we could have a better feeling how many AAA releases this would have enabled. The number would make a big difference in the estimation how big a loss this really is.

It would also have been the easier way going with the main stream. But they obviously like to take a risk and bet that regional pricing even while being an industry standard currently will become more flat-like. I hope they are right. I will certainly support them in this goal. For example by buying games.
Post edited March 14, 2014 by Trilarion
Umm... I don't understand the entirety of the issue but regional pricing was never the fault of GoG. I live in Australia and we get screwed in the bum by Sony, Microsoft and Steam. GoG prices always seemed reasonable to me.

If they get rid of regional pricing, that would mean it would be cheaper for me to buy from GoG than Steam wouldn't it? If so I don't see how publishers are gonna get behind that idea.

Good luck GoG either way, the transparency is always nice and should be highly valued by the community :)
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SweatyGremlins: ...If they get rid of regional pricing, that would mean it would be cheaper for me to buy from GoG than Steam wouldn't it? If so I don't see how publishers are gonna get behind that idea. ...
GOG tries to persuade the publishers by paying the difference to Steam out of their own pocket. Well, not the perfect solution but surely one where Steam customers might switch to GOG. At least something.
I live in Mexico, and I've always felt that we get screwed in prices

But here is different, I love this page and I consider the prices reasonable, I don't know exactly why are the apologizing for, but I stay with you, beacuse I love the way you handle your bussines.

Keep up the good work
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Anguille: ...Personaly, i would have liked to see as many games as possible released on GOG as the DRM aspect is the my main reason to support GOG. ...
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Trilarion: Sometimes I wish they would have gone all in on regional prices for a bit longer (a year maybe) so we could have a better feeling how many AAA releases this would have enabled. The number would make a big difference in the estimation how big a loss this really is.

It would also have been the easier way going with the main stream. But they obviously like to take a risk and bet that regional pricing even while being an industry standard currently will become more flat-like. I hope they are right. I will certainly support them in this goal. For example by buying games.
It seems to me now after looking through prices of several games on Humblebundle that some of them are becoming flat priced although in local currency. Example: Banished before 19.99€ now 14.49€, Windforge 9.99€ with -10% preorder discount (steam 12.59€), Starbound before 13.99€ (also steam price) now 10.99€ (normal price). Steam prices still stay higher then the ones on gog.com and Humblebundle store. It is not applied to all or most games on Humble yet but it looks promising if they continue on that way. I don't know what changed these prices but it is certainly welcome.
Post edited March 14, 2014 by Matruchus
Thank you so much for listening, it means a lot, especially for people in Australia. I'm glad you decided not to abandon one ideal to further another.
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wraith808: ... I still don't get how this would affect their relationship with publishers.
Basically the idea being that if GOG won't jump when commanded then publishers won't like them and thus the middlemen will shut off the tap to the content in the name of a "free market". Or put even more simply, people with power don't like challenges to that power.
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Trilarion: Sometimes I wish they would have gone all in on regional prices for a bit longer (a year maybe) so we could have a better feeling how many AAA releases this would have enabled. The number would make a big difference in the estimation how big a loss this really is.

It would also have been the easier way going with the main stream. But they obviously like to take a risk and bet that regional pricing even while being an industry standard currently will become more flat-like. I hope they are right. I will certainly support them in this goal. For example by buying games.
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Matruchus: It seems to me now after looking through prices of several games on Humblebundle that some of them are becoming flat priced although in local currency. Example: Banished before 19.99€ now 14.49€, Windforge 9.99€ with -10% preorder discount (steam 12.59€), Starbound before 13.99€ (also steam price) now 10.99€ (normal price). Steam prices still stay higher then the ones on gog.com and Humblebundle store. It is not applied to all or most games on Humble yet but it looks promising if they continue on that way. I don't know what changed these prices but it is certainly welcome.
I wrote them and they said that the system for retrieving daily/weekly exchange rates they had implemented probably wasn't working as intended yet when their prices were rather high. Supposedly every game is now priced according to current exchange rates. A quick look confirmed this with most games, but not with all. Either they have different pricing models for some games or their system is still kinky (not the fun kind).
I'm honestly more of a lurker here on GOG. I post/buy once a blue moon.

But even I was thinking "Welp, there goes another company giving in to money". Good to see that isn't the case. :)
It's rare for a company to listen to their customers. Usually they just do what their competitors are doing and hope their users don't mind too much. I've been with you guys from the start and you still manage to impress me!
This is good to hear. You people at GOG should be proud because this is a step many other companies would hesitate to take. I only hope that other companies would follow in your footsteps for fair pricing.
Nice job, GoG!
Good decision, GOG.
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wvpr: The difference is that now GOG is promising to give store credit every time they are unable to get the publisher to agree to region-free pricing. That gives GOG more of an incentive to fight for region-free pricing, since otherwise they are making up the difference out of potential profits.

If GOG came out and said regional pricing for everyone, no exceptions, it would be a win for GOG and the publishers. If they said no regional pricing for anyone, ever, it's a win for GOG and their customers. With this latest announcement, they are giving concessions to both the publishers and the customers, at GOG's expense, because they can't keep both sides happy with their pricing system.

Going forward, it gives GOG a chance to show publishers they can thrive on GOG, and show customers the newer games GOG can make available. GOG gives up some of their income in exchange for growing their business. Hopefully, everyone wins.
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wraith808: So basically, rather than a reversal of fortune which is what people seem to be hailing this as, it's a better communicated direction and GoG making concessions to a more complicated pricing/checkout scheme, and a more compensatory relationship in regards to the times that they do have to price.

I still don't get how this would affect their relationship with publishers.
I'm losing track of what we're saying. The thread is too long and I haven't been following it closely.

Originally they tried to introduce regional pricing. In essence, they said the market was moving too far in that direction and resisting it was going to cost them too many important deals. Whether this was a looming problem with their back catalog is unknown. Customers revolted.

GOG came back with an alternative plan to compensate everyone for any regional pricing differences. Regional-priced games will still appear in the catalog, but buyers receive GOG credit to compensate. Not exactly the same as one price for the world, but for most people it's close enough. Customers were happy again.

I can think of a couple ways this could affect their relationship with publishers. Some publishers might view GOG's credit as going too far against the spirit of regional pricing. If it makes other retailers angry, publishers might not accept GOG's model. And GOG might hesitate to take on as many regional-priced games as before, knowing they are handing out store credit for every sale. They'll want to know each game is worth the handouts.

If those two things aren't problems, it doesn't seem like the new model would hurt GOG's ability to attract new games at all. GOG provides the regional pricing publishers are looking for, customers get the same new games GOG was planning to offer in their original announcement, and GOG keeps growing their catalog for the future. An improvement over having too many balk over region-free pricing.