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Hey, GOGgers,

We're not perfect, we're exploring new frontiers, and we make mistakes. We thought DRM-Free was so important that you'd prefer we bring you more DRM-Free games and Fair Price was less critical and that it could be sacrificed in some cases. The last two week's worth of comments in our forums (nearly 10k!), show that's not the case. We didn’t listen and we let you down. We shouldn't sacrifice one of our core values in an attempt to advance another. We feel bad about that, and we're sorry. Us being sorry is not of much use to you, so let’s talk about how we will fix it.

One: DRM-free forever. Abandoning fixed regional pricing means it will probably take longer to get some games, but you've made it clear that sacrificing fair pricing for more DRM-free games isn't acceptable.

Two: We will adamantly continue to fight for games with flat worldwide pricing. If that fails and we are required to have regional prices, we will make up the difference for you out of our own pockets. For now it will be with $5.99 and $9.99 game codes. In a couple of months, once we have such functionality implemented, we will give you store credit instead, which then you will be able to use towards any purchase and cover the price of it in full or partially. Effectively gamers from all around the world will be able to benefit from the US prices.

This will apply to every single game where we do not have flat pricing, such as Age of Wonders 3 (full details here), Divinity: Original Sin, and The Witcher 3. If you remember the Fair Price Package for The Witcher 2, this will be exactly the same.

Three: We still intend to introduce the pricing in local currencies. Let us explain why we want to do it and how we want to make it fair for everyone. From the very beginning our intention was to make things easier for users whose credit cards/payment systems are not natively in USD. The advantages are simple because the price is more understandable and easier to relate to. There would be no exchange rates involved, no transaction fees, and no other hidden charges. However after reading your comments, we realized we have taken an important element away: the choice. In order to fix this, we'll offer the option of paying in the local currency or the equivalent in USD. This way, how you pay is always your choice.

Four: You are what matters, and we will be sure to involve you all more in what we're doing and why we're doing it. Let's start by meeting you at GDC - we’d like to invite you to meet us face-to-face Monday the 17th at GDC. Obviously, not all of you can come to San Francisco, so we want to invite all of you to an online event with us early in April to ask us whatever you would like. More details soon.

The bottom line is simple: there may be companies that won't work with us (although we will work hard to convince the most stubborn ones ;). Yes, it means we might miss out on some games, but at the same time GOG.com will remain true to its values and will keep on offering you the best of DRM-free gaming with Fair Prices.

Once again thank you for caring so much about GOG.com. We will work hard not to disappoint you again.

--Marcin "iWi" Iwinski & Guillaume "TheFrenchMonk" Rambourg
Thanks listening GOG. You guys are awesome!
I also care more about the no-DRM and the linux question more than the regional pricing (that I don't exactly like but it would not be as important), but I have to say this: many thanks GOG for listening and caring for user feedback and making us feel important ^_^ .
i think thats better to stay on this way, thats why i loved your site !
because its a hard way and with many stones on it.

the other way is perhabs easy, but this way go many other sites.....

in respect.....

Pierre (im from germany, sorry for my not perfectly english ^^)
hey it's nice to see you've added the option to remain in USD, though, I don't know why anyone would, if the price is gonna be the same anyway. bonus currency conversion fee!

and I also think it's great that you're going to have a 1 to 1 store credit for the difference. but, I think you should have let the cat out of the bag about the store credit system if you were planning it, to start as the reaction here seems to be much more positive than it was to guillame's letter. otherwise it's the same but reaction is a lot more positive.

anyway good stuff gog
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wvpr: The difference is that now GOG is promising to give store credit every time they are unable to get the publisher to agree to region-free pricing. That gives GOG more of an incentive to fight for region-free pricing, since otherwise they are making up the difference out of potential profits.

If GOG came out and said regional pricing for everyone, no exceptions, it would be a win for GOG and the publishers. If they said no regional pricing for anyone, ever, it's a win for GOG and their customers. With this latest announcement, they are giving concessions to both the publishers and the customers, at GOG's expense, because they can't keep both sides happy with their pricing system.

Going forward, it gives GOG a chance to show publishers they can thrive on GOG, and show customers the newer games GOG can make available. GOG gives up some of their income in exchange for growing their business. Hopefully, everyone wins.
So basically, rather than a reversal of fortune which is what people seem to be hailing this as, it's a better communicated direction and GoG making concessions to a more complicated pricing/checkout scheme, and a more compensatory relationship in regards to the times that they do have to price.

I still don't get how this would affect their relationship with publishers.
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Thanks, GOG!

White other stores, sites and companies literally force their new "ideas" on users and customers, often without even notifying them, you there at GOG actually explained everything before the actual change, listened to complains, rants and replied to them, to finally "come to the roots" as in the title. That's actually very nice of you!
Thank YOU for listening! :D
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To all the Staff at GOG:

Ever since I joined GOG I've bought more games then ever before, because I belvie in what you stand for.
Thanks for listening to your comunity.
I appreciate a company that actually informs its customers of what its doing, and especially why they are doing it. There's a lot less upset people when they actually are informed rather than coming up with their own (usually negative) decisions about why a company is choosing to do certain things. It's also great to see GOG actually reads and considers its customers opinions. I will always enjoying using GOG for purchases of old games, you guys have so many awesome classics.
good to see a service like this offers local pricing(something steam could learn). ive found since ive started to buy from here that lately the exchage rate eats away any sale discount i get.
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Look at all the kiddies singing happy day even though they where spiting acid into GoG's face just a few days ago.

Gotta love the internet.
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Yeshu: Look at all the kiddies singing happy day even though they where spiting acid into GoG's face just a few days ago.

Gotta love the internet.
Gog changed the stance that made those same kiddy hostile to gog. Why shouldnt they be happy now?
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Yeshu: Look at all the kiddies singing happy day even though they where spiting acid into GoG's face just a few days ago.

Gotta love the internet.
Says the one spitting acid himself...

Well that's the internet.
GOG rocks
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iWi: ...
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MichaelFurlong: See, I don't mind paying more to cover VAT. I feel bad that GOG has to pay the difference. I believe in Socialism. I pay more tax and I rest easy in the knowledge that kids get education and our homeless don't starve on the streets (the issues with tax money being used to spy on us aside).
My problem was that it was being used to just ramp up the prices.
Bingo. Online retailers like Steam don't pay GST, the Australian equivalent of VAT, so when they charge extra they're not actually covering losses; they're just charging extra for a digital product with no shipping fees.

Official reasons for charging extra vary, min. wage is higher in Aus for official work (hospitality, agriculture, and most labour jobs not included of course), Australian retailers charge more so this is evening the playing field (so screw any pretense at a competitive market), Australia's GDP is higher than a lot of countries (More nonsense, USA's GDP is higher than everyone and Aus prices are usually double theirs), etc. Taxes are always brought up but these companies never pay taxes so that point never counts.

It seems a few big companies are just gaming the market because people in places like Australia can't just walk across the border to get a different price. There's a bunch of personal import taxes about to hit so buying from overseas will be like buying Games Workshop products. Extraordinarily difficult and/or effectively impossible. Can do some amazing things with a captive market.