lackoo1111: I wonder, how will they survive this one game for free offer.
You have to remember that ultimately they really are a rental service. They've already bought a specific amount of keys for each game. Once you've finished playing it, they expect you to trade the key back to them where they give you a bit of credit then sell the key to someone else.
The only thing going for the service, at least as far as I'm concerned, is that they have no restrictions on their games so I can pick up games from them that I can't get from Steam, Direct2Drive or GamersGate (ie, Dark Sector or Ninja Blade).
There are downsides though. For those who are opposed to DRM, you're not going to want anything to do with this service. It uses SecuROM with a three day activation scheme. Which even I'm finding annoying -- and I generally don't mind SecuROM. But this having to dial home every three days is going a bit too far. Especially given that they are still a new site and could go belly up at any moment.
As such, I'm not prepared to pay much over $9.99 for anything from them as there really are no assurances that they will still be around this time next year, let alone in a few months time.
For that matter, who ever is writing their "blog" isn't doing them any favors. They're mainly focusing on commenting on console games in a manner which is attracting the wrong type of attention if they are serious about promoting their business.