Live is horrible when it comes to regions. The language shown to you will differ depending on the game or whether you're using the standalone client. IIRC, the client (which I haven't used for a while) will display information according to the language of the region you set, but buttons and menus are based on the language of your OS.
Games however, will either display in English or Japanese and I still haven't worked out exactly how it decides. For example, FUEL displays in English, whereas Red faction: Guerrilla will display everything in Japanese. I use a live account with the location set to the UK for playing games just in case I ever return to the UK for an extended period.
I also have a Japanese account, but no games registered to it.

fyi gamers gate is selling bioshock 2 for $10 less than any where else
http://www.gamersgate.com/DD-BIO2US/bioshock-2?aff=fb
only $39.95 (and without steam drm, yay!)

"A Farewell To Dragons" is $7.50 (75% off) on D2D for this week (and it's DRM-Free):
http://www.direct2drive.com/8767/product/Buy-A-Farewell-To-Dragons-Download?_cmpid=d2d613
Any opinions on it? It looks interesting.

Not a fan of these GOG bundle deals.
Email: Game is $4.99!
Site: Game is $6.99 unless you buy every other game in the promo with it!

Worked for me. Came out to $7.66 in American dollars, still a great deal since I was curious about DOW2 but didn't want to buy it full price because of what I heard. Question though, there is another serial key in the email I got labeled 'bonus' and it doesn't work on Steam. Might be something I type in in-game.

It is bonus unit I think. You can activate it via GFWL client.

http://ow.ly/1bNth
20% Off Tatsunoko VS. Capcom FightStick, Marvel VS Capcom 2
and all Street Fighter IV TE FightSticks
Coupon Code: LEVELUP20
30% Off All Standard Street Fighter IV FightSticks and FightPads
Coupon Code: LEVELUP30
BONUS: All Coupon Orders will Recieve a Free FightStick Keychain! (While Supplies Last!)
Coupons Expire: 3/1/2010

Bonus DLC. Stuff like paintjobs and wargear for SP.
Apparently the latest DoW2 patch activates the wargear and paintjobs for everyone, so the DLC just makes you start the campaign with it. As it should be :p

Ah you are only looking at the email not reading ;) . It says from 4.99

Yes, I noticed that, and thought, "What might that involve?" Then I visited the sale page and realized that the individual games were not 50% off.
Meh.

So....
Worth it?
Is it like CoH or more like DoW 1?

Worth 8 dollars? Hell yes. Last Stand alone is worth 8 dollars.
And, if we had to compare it to a previous Relic game, it would be like Tales of Valor (second expansion for CoH). You control a few squads in combat, and focus heavily on them.
Honestly, I view it more like a sequel to Chaos Gate. So think (the tactical part of) XCOM, Silent Storm, etc. Just real-time.

I love DoW2, its my go-to game for quick, dirty rts battles. Though many people complain that its not as good as CoH, i just think its different, but in a good way. The singleplayer is pretty fun too, especially if you like loot-collecting rpgs like Diablo. And unlike the upcoming Starcraft 2, the battle animations are awesome and actually necessary to watch.
Also, Tales of Valour isn't a previous Relic game, it was released after DoW2. I believe they based it on the early CoH missions where you only control a couple squads.

Tales of Valor feels like World in Conflict set in WWII. I don't really think it compares to DOW2 in any way in that they're so different.