Coelocanth: It's definitely there on the box art, but how many people actually look at it that closely, and is it reasonable to expect people to do so?
Very few. But then that's why I never mentioned it in my first response. But *technically* it is there. But the whole point is mute as the "Always on" DRM requirement is no longer true. It simply needs it when starting the game -- this is no different to when you use Steam in online mode for example. And it's certainly something that any potential buyer can find out for themselves prior to purchase.
And before the inevitable "but people shouldn't have to do research before buying" response, that may be so, but it's never wise to buy anything without fully researching what it is you are actually buying -- regardless of what you are buying.
But that aside, if you want the DE version of ACB for $39.95 (instead of the probable $59.95 it will be after release) then a few minutes with Google/Wikipedia (if you don't know the answers) to get a $9.99 discount code, is a fairly good deal and one I fully took advantage of.