Posted January 31, 2017
adaliabooks: It really works best for local business (but even then it only really works as a compliment to actual face to face interaction 'Follow us on Facebook to find out where we are or special offers' kind of thing or paid FB advertising), beyond that (unless you are a massive brand with global awareness anyway) I think it's mostly useless. Discovery of new people or things is near non existent and relies entirely on the 'friend of a friend' kind of system where people only see their friends' content or content their friends have interacted with.
To that end competitions (like our post and page and share this post to win style things) are by far the best option as your followers will share and like it if interested and their friends will then see it too and hopefully become followers (as well as spreading it to their friends etc.)
Yeah, I had typically the perfect example as yesterday, I checked a job offer in a local bakery which just opened this month in the neighbour village and they already started a lottery which got quite some good following (and being located next to a dancing club is good for attracting the young crowd which is already accustomed to Facebook)To that end competitions (like our post and page and share this post to win style things) are by far the best option as your followers will share and like it if interested and their friends will then see it too and hopefully become followers (as well as spreading it to their friends etc.)