amok: I find this all very strange... I prefer to support the developers of the game, not any random store that sells it... For a sale on gOg you give 70% to the developer, and a sale through the widget gives them 95%.
But I guess it is a matter of priority - the storefront or the developer. Your choice, I guess. But it is one of those choices I just don't understand, and I think I never will.
Its not that I don't want to support the developers, its just that I don't support (maybe not the right word - trust) steam key reseller websites, and I have nothing to do with them. Much the same as when ShinyLoot went all steam key reseller. If GOG started selling steam keys (I know they do their own keys and I stay away from those too), I would leave here. If the seller sold it via their own store, say like the chaps who do Hegemony (apart from their new one, gits!) do, I would be ok creating an email/pword account to download the game.
Take another example, I brought the comic book lot sometime back from groupees, don't know why, just got caught up I suppose, anyways, another account to administer, more emails about how I can build a greenlight bundle, or how many steam only games they have on that week. I just don't need it.