PookaMustard: Not a problem. The options are provided, they chose to ignore it, and then come and complain about it. In an ideal world, looking for the options first before complaining should be the norm.
No, in an ideal world, the options wouldn't be there because they weren't necessary - the OS wouldn't be collecting any data. Collecting data for advertising should not be a role that an OS performs (yes, I know you seem to think that it's not actually the OS, that Cortana etc shouldn't be considered part of the OS, but the fact is that it's all bundled together and installed as an OS. Cortana should be removed and be a separate install if MS want it to not be considered part of the OS.)
MS need to decide whether they are an OS developer or an advertising company. They should not be mixing those two businesses, they do not go together.
Not much more so than the reported data collection in previous Windows versions. Heard it isn't as bas as Vista and whatnot, and if you go elsewhere, you'll still have your data extracted.
Previous OS versions don't advertise at you, therefore they don't need that data. Logic also suggests that any data they were previously collecting, they would continue collecting. Logic also suggests that with network capacity increasing, the trend will be for greater collection of data. Ergo, I have extreme doubts that Win10 is collecting less data than previous versions.
Whatever your privacy problem here with Windows 10, it's overblown. That's the whole story.
You're entitled to your opinion.
Edit:
ncameron: Ok.
I object to this. Even if it can be turned off, I object to the attempt in principle, and won't touch an OS which tries this with a 10 foot pole. The fact that MS is doing this makes them objectively untrustworthy in my opinion. I won't trust my most sensitive data to an OS created by a company I consider to be untrustworthy.
Gersen: Ok so basically you will never buy neither an iPhone, an Android phone or ever use a mobile phone for that matter.
No, you are not understanding what I'm saying. There are degrees to profiling, and there are tolerances that when crossed will lead me to avoiding something. In this case, I would be looking to avoid Win10 under any circumstances. I would not necessarily go to such extremes for something else.
In general,
where practicable (i.e. where it will not set me back to the stone age) I will avoid any profiling. It does not mean that I will deny myself the basic tools to do my job or to conduct my life. I understand that I cannot avoid all possible sources of profiling, I simply minimise what I am exposed to where I can.
Frankly, I consider that only sensible - I don't understand why so many people are so eager to throw their info at anyone who asks for it.