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On March 31st we are going to discontinue the Fair Price Package program. Let us explain the reasoning behind this decision.

We came up with Fair Price Package (FPP) as a way to make up the price difference between various countries. Some games on GOG.COM have regional pricing, meaning the price of the same game in one place can be higher compared to its price in North America. In countries where the game is more expensive, we give users the equivalent of the price difference in GOG Wallet funds. In actual numbers, on average, we give users back 12% of the game price from our own pocket. In some cases, this number can reach as high as 37%.

In the past, we were able to cover these extra costs from our cut and still turn a small profit. Unfortunately, this is not the case anymore. With an increasing share paid to developers, our cut gets smaller. However, we look at it, at the end of the day we are a store and need to make sure we sell games without a loss.

Removing FPP is not a decision we make lightly, but by making this change, we will be able to offer better conditions to game creators, which — in turn — will allow us to offer you more curated classic games and new releases. All DRM-free.

We wanted to make sure you have some lead time to still benefit from the Fair Price Package. The program will last until the 31st of March, 2019, so if you would like to take advantage of it, now is the time. The funds you gather from the program will keep the 12 months expiration date from the moment you’ve been granted your last funds.
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First of all, thank you for your support. This was not an easy decision to discontinue the FPP program and we're grateful to you for understanding the reasons behind it. We see that quite a few of you raised concerns about GOG's future. As a part of publicly traded company, we can't comment on any financial results until they are officially reported, but we want to ensure you everything is good with GOG. Being part of a big gaming company, some reports - especially some given by significant media outlets - can often sound much scarier than reality.

You've been also concerned about your access to the games you’ve purchased on GOG. We've covered this topic years ago and it's been in our User Agreement for a long time (please check the section 17.3). This is not only a legal obligation to you but a core part of our ethics as a company.

But don’t worry, all is good, and we have a great plan for the future of GOG. We can’t wait for you to see some of the exciting things we have coming very soon.

EDIT: pinned
Post edited February 26, 2019 by elcook
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Mark-Mark: The other thing to consider is companies are taxed on 'profits' not 'revenue'. In the EU VAT is around 20% (some a little more not many much less). Corp tax in Poland is around 20% too.

Case a) If a game costs 10 Euros (no VAT like in some US states), 6 goes to the pub GOG keeps 4 then pays tax on it at 20%, they keep 3.20 Euros

Case b) If a game costs 10Euros +20% VAT = 12 Euros, 6 goes to the pub leaving 6, the VAT (2 Euros) goes to the tax man leaving 4 Euros they then pay corp tax on it leaving 3.20 Euros profit

As you can see ultimately the sales tax is ultimately irrelevant. A store can lose far more in revenue from bad exchange rates & their publishers wanting to be paid in USD instead of Euros.

Historically non-EU retailers were not required to charge VAT on digital purchases, it changed a few yrs ago & now they are obligated to collect it on behalf of the tax authority of the purchasing individuals member state.

Even before VAT was collected I had the situation that I bought a game in the UK for £10 at a point when the exchange rate had just tipped over to £1= $2 which happened between Apr-Nov 2007 only to find EA were charging $10. when I was in the US for the same product (but with more digital content).

My point is simply this European countries being charged more has nothing to do with tax & all to do with the fact they believe they can get away with it. GOG used to be a place that crap didn't fly.... now GOG are saying 'crap fight'
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RWarehall: The part that is relevant to this discussion is what happens now with Fair Pricing...
This 10 Euro game with 20% VAT under Fair Pricing...
GoG charges 12 Euro, of which 6 goes to the publisher (actually 7 but I'm sticking to your example), 2 goes to the tax man for VAT, and 2 is given back as store credit leaving 2 Euro taxed at 20% profit or 1.6 Euro for GoG.
See how GoG revenue has just been halved in this example? 1.6 Euro vs. 3.2 Euro

Or if you use the real 70%/30% split with 20% VAT and fair pricing...
GoG charges 12 Euro, of which 7 goes to the publisher, 2 goes to the tax man for VAT, and 2 is given back as store credit leaving 1 Euro taxed at 20% profit or 0.8 Euro for GoG.

Without fair pricing:
GoG charges 12 Euro, of which 7 goes to the publisher, 2 goes to the tax man for VAT leaving 3 Euros taxed at 20% profit or 2.4 Euro for GoG.

4 times the profit. Now, I don't think the 20% tax on profits comes out before operating expenses, but regardless, the Fair Pricing Plan costs GoG a whole lot of their revenues.
I think you missed me pointing out the part in which when £1 was $2 EA charging £10 for a game that costs $10. The price publishers charge per copy in a region has little relation to the cost of the product or exchange rates and is set by what they think they can get away with.

The reason why GOG is suffering is some publishers set prices far higher than currency variation & VAT, not because it costs more but because they think they can get away with it.

I've seen even quite recently Ubisoft offer the same game for £3.99 to the UK store & 3.99 Euros to France (the exchange rate at the time was £1 = 1.3 Euros (France & the UK have the same 20% VAT rate).

Deep Silver were infamous for charging $1 = 1 Euro = £1 even when £1= $1.70+.

The result of pushing up prices is it will cut GOG's revenue, people will buy less games publishers will make less money & people will go back to pirating games or just playing the ones they already own.
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Lucumo: Wouldn't games for US customers be cheaper on GOG then if Steam charges sales tax while GOG doesn't have to?

So, does the small company in Texas tell the government that you bought something there then? If not, you could just as easily not declare that you bought something there (or you just forgot about it).
The USA doesn't include taxes in the price of goods. They are added on top of the purchase price depending on where you live. Other countries have similar systems like Canada and Japan. The usa doesnt have a country level tax on goods.

VAT in Europe requires that the VAT tax is included in the price.

The USA sales tax is state/province based. So they have little enforcement internationally. However many countries have a country level tax on digital goods. For example Australia has a 10% GST on digital goods that must be remitted. Steam collects and remits these taxes from customers and then sends it to the respective governments. THe USA is probably semi-unique in that its taxes are exclusive, while steams list of countries it collects digital taxes from the tax is inclusive in the price.

Since steam is a US company, its much easier for US states to go after steam and make them collect sales taxes from its users. This is becoming more popular as states pass laws expressly requiring this. These taxes were in state law but were largely ignored because of the 'physical' requirement where you needed a physical presence in a state for taxes to be collected. However the supreme court last year ruled this was no longer necessary and that states could collect sales tax from companies that had no physical presence in their state. States that already had those kinds of laws steam basically started collecting taxes from (they rolled them out in Q4 2018). More states are now passing laws to collect sales taxes from internet sales so i suspect by the end of 2019 all states will have passed such laws (it is after all money)
Post edited March 13, 2019 by satoru
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Mark-Mark: I think you missed me pointing out the part in which when £1 was $2 EA charging £10 for a game that costs $10. The price publishers charge per copy in a region has little relation to the cost of the product or exchange rates and is set by what they think they can get away with.

The reason why GOG is suffering is some publishers set prices far higher than currency variation & VAT, not because it costs more but because they think they can get away with it.

I've seen even quite recently Ubisoft offer the same game for £3.99 to the UK store & 3.99 Euros to France (the exchange rate at the time was £1 = 1.3 Euros (France & the UK have the same 20% VAT rate).

Deep Silver were infamous for charging $1 = 1 Euro = £1 even when £1= $1.70+.

The result of pushing up prices is it will cut GOG's revenue, people will buy less games publishers will make less money & people will go back to pirating games or just playing the ones they already own.
I didn't miss it, in fact that makes it even worse.
Let's take that same 10 Euro game, but now it's 14.40 Euro where 2.40 Euro is VAT. Now that publisher is getting 8.40, VAT is 2.40, Fair Price is 4.40 in rebates. Now GoG has lost 0.80 Euro.

Those ridiculous regional prices makes it far worse for GoG.
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Mark-Mark: I think you missed me pointing out the part in which when £1 was $2 EA charging £10 for a game that costs $10. The price publishers charge per copy in a region has little relation to the cost of the product or exchange rates and is set by what they think they can get away with.

The reason why GOG is suffering is some publishers set prices far higher than currency variation & VAT, not because it costs more but because they think they can get away with it.

I've seen even quite recently Ubisoft offer the same game for £3.99 to the UK store & 3.99 Euros to France (the exchange rate at the time was £1 = 1.3 Euros (France & the UK have the same 20% VAT rate).

Deep Silver were infamous for charging $1 = 1 Euro = £1 even when £1= $1.70+.

The result of pushing up prices is it will cut GOG's revenue, people will buy less games publishers will make less money & people will go back to pirating games or just playing the ones they already own.
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RWarehall: I didn't miss it, in fact that makes it even worse.
Let's take that same 10 Euro game, but now it's 14.40 Euro where 2.40 Euro is VAT. Now that publisher is getting 8.40, VAT is 2.40, Fair Price is 4.40 in rebates. Now GoG has lost 0.80 Euro.

Those ridiculous regional prices makes it far worse for GoG.
From the UK side at least I can tell you even when GOG say you aren't eligible for a fair pricing the GBP price is often so bad that if I opt to pay in USD and pay the incorporated 4% conversion fees I still save money.

Here is a tangible example A game priced by them at $1.49, they price as £1.19 which is an exchange rate of $1.25, the problem is the exchange rate even with the indept politicians doing their damnest to cause pain an uncertainty has been around £1= $1.31.

What I'm saying is GOG is essentially pocketing an extra 5% just by picking an unrealstically bad exchange rate.

They aren't quite the victims caught on the winds they claim.

You have a keen eye & no doubt spotted the claim they made that the average 'fair price' was abour 12%, most games in the EU don't get fair pricing applied it is usually only if you have an extreme case like those I quoted with companies like Nordic/Deep-Silver charging £1=$1 rates and even then with about 5% pocketed with shifity exchange rates.

If the missing piece of the puzzle was VAT, it wouldn't be 12% it would be much higher, so my hypothesis is the publishers charge a bigger or smaller mark-up depending on wheher the item is sold in a region they have a cost centre they can offset the profits against.

Certainly interpreting the numbers GOG have made public they aren't losing 12% on every NON-US transaction as I said almost all of them don't have 'fair pricing applied'.

If you do want irony though, fair pricing did have to be applied countless times to the witcher 3 sold by CDPR as they were price gouging in Europe.
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Lucumo: Wouldn't games for US customers be cheaper on GOG then if Steam charges sales tax while GOG doesn't have to?

So, does the small company in Texas tell the government that you bought something there then? If not, you could just as easily not declare that you bought something there (or you just forgot about it).
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RWarehall: Steam charges sales tax AFTER the price! Now that Steam takes out state and local sales taxes, I pay an additional 6%.
The prices are the same, but the U.S. charges sales taxes on top of the posted prices unlike the EU which requires VAT to be included in the listed price.

Here in the U.S., my state, if I buy something for $5.99, I actually pay $6.35

Edit: As to that last part, some people do that, but if you get caught, the taxes not paid are both fined and charged interest. My state includes an option for a "Use Tax" on our tax form which charges a flat fee based on income in lieu of itemizing all these small expenditures. Think it was $50 last year not to itemize them.
Which has nothing to do with what I wrote. If Steam charges sales tax (as you said), then the price for games on Steam is effectively more expensive as GOG doesn't charge sales tax (according to you).

Well, the whole thing seems like a waste of time anyway. Glad I don't have to do that.
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Lucumo: Which has nothing to do with what I wrote. If Steam charges sales tax (as you said), then the price for games on Steam is effectively more expensive as GOG doesn't charge sales tax (according to you).

Well, the whole thing seems like a waste of time anyway. Glad I don't have to do that.
Because it is the same price. Even buying from GoG I'm legally responsible for paying that sales tax anyway. How does that have "nothing to do with what you wrote"?

You were the one claiming GoG is paying US VAT when there is no such thing. They certainly are not paying U.S. sales taxes either. You just clearly don't know what the heck you are talking about.
Still find it awfully sad that instead of joining together to demand better conditions for the consumers everywhere, based on the best that can be found anywhere and then maybe even improving from that, some consumers look to anti-consumer practices in some areas as the norm and use that to justify worse conditions for others. Heck, I'd support any efforts to make the US include taxes in the price and make them the business' problem and not that of the customer anymore, and at least where the cost of the individual product itself is negligible, digital copies being a perfect example, make varying taxes not affect the end price, but just the profit per item sold of the business, which should take the taxes as the cost of doing business in multiple areas. Would ask where do I sign or send messages or whatever for that, but recall previous times, on other sites too, when I said something should be done about that and got bashed from people from the US, who apparently like to be taken advantage of in such a manner.

*shakes head again*
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Lucumo: Which has nothing to do with what I wrote. If Steam charges sales tax (as you said), then the price for games on Steam is effectively more expensive as GOG doesn't charge sales tax (according to you).

Well, the whole thing seems like a waste of time anyway. Glad I don't have to do that.
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RWarehall: Because it is the same price. Even buying from GoG I'm legally responsible for paying that sales tax anyway. How does that have "nothing to do with what you wrote"?

You were the one claiming GoG is paying US VAT when there is no such thing. They certainly are not paying U.S. sales taxes either. You just clearly don't know what the heck you are talking about.
You just said earlier that Steam charges sales tax while GOG doesn't do that and that you pay an additional 6% on Steam. So how is it effectively not more expensive?

I wrote it "includes" it and cited the relevant section. Sure, maybe the US doesn't have VAT but VAT is still a sales tax, so that doesn't change anything as what I've cited clearly said "sales tax/VAT".
(As an aside, how do you know for sure they aren't paying sales tax if Steam and Amazon have to, despite having no physical presence in all the relevant states?)
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RWarehall: Because it is the same price. Even buying from GoG I'm legally responsible for paying that sales tax anyway. How does that have "nothing to do with what you wrote"?

You were the one claiming GoG is paying US VAT when there is no such thing. They certainly are not paying U.S. sales taxes either. You just clearly don't know what the heck you are talking about.
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Lucumo: You just said earlier that Steam charges sales tax while GOG doesn't do that and that you pay an additional 6% on Steam. So how is it effectively not more expensive?

I wrote it "includes" it and cited the relevant section. Sure, maybe the US doesn't have VAT but VAT is still a sales tax, so that doesn't change anything as what I've cited clearly said "sales tax/VAT".
(As an aside, how do you know for sure they aren't paying sales tax if Steam and Amazon have to, despite having no physical presence in all the relevant states?)
Because I still have to pay the exact same 6% sales tax. Are you completely dense? Do you know how to read?
Same price on GoG is the same price on Steam, whether Steam charges me that 6% immediately or I have to submit it as part of my taxes at the end of the year.

You clearly don't understand what is going on here. Sales taxes work differently from VAT. GoG doesn't pay sales taxes for us in the United States because it is not their responsibility, it is ours. While in Europe, they are forced to add VAT to the final price. In some countries in they call their VAT a sales tax but foreign businesses are still required to collect it. It doesn't work the why you think it does. GoG is not paying U.S. sales tax like you think it does. I'm still on the hook for that 6% even buying from GoG.

Then you have Cavalary who thinks GoG should be paying all this taxes for him even if that's 20% of the price. I've got news for you. That 20% discount you've been getting means the rest of us have been overcharged. For you to keep getting rebates to cover your VAT means the prices have to rise for everyone else for your free games so GoG can stay profitable. And you have the gall to *shake your head* at us...

Edit: The individual States in the United States have gone to court to force large companies like Steam and Amazon to collect sales taxes. Individual States have no right to impose anything on a foreign entity, that would require an act of Congress and Federal legislation and trade negotiations.
Post edited March 13, 2019 by RWarehall
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john_hatcher: Your example leaves out the option ...
Fair price package = 0,80€ for GOG
No fiair price package = 0,00€ for GOG
Seems less than before, but who am I to question GOG‘s genius decissions.
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RWarehall: What if that 0.80 Euro costs 1 Euro to support?
Now GoG is losing 0.2 Euro...vs. losing nothing without your purchase...

Who is the genius now?
I‘m sorry that I cannot be such an intelligent person as you and don‘t know the exact numbers as you do.
If I go along with your example than if no one ever buys a game, GOG will have 0 loss. Maybe they should close their store so they don‘t lose money.
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In the past, we were able to cover these extra costs from our cut and still turn a small profit. Unfortunately, this is not the case anymore. With an increasing share paid to developers, our cut gets smaller. However, we look at it, at the end of the day we are a store and need to make sure we sell games without a loss.
Pardon me for stating the obvious, but given that regional pricing came at the behest of certain developers and publishers, why not simply charge a higher margin for those wishing to impose it? (e.g. 10% charge for fair pricing, 15% for regional). That could cover the cost in a less customer-hostile fashion.

As it stands, it seems that GOG is favouring the developers/publishers over its customers (which it did when it dropped the "fair price" pledge originally). Maybe the CEO should consider who it is who ultimately pays GOG's bills.
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Lucumo: You just said earlier that Steam charges sales tax while GOG doesn't do that and that you pay an additional 6% on Steam. So how is it effectively not more expensive?

I wrote it "includes" it and cited the relevant section. Sure, maybe the US doesn't have VAT but VAT is still a sales tax, so that doesn't change anything as what I've cited clearly said "sales tax/VAT".
(As an aside, how do you know for sure they aren't paying sales tax if Steam and Amazon have to, despite having no physical presence in all the relevant states?)
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RWarehall: Because I still have to pay the exact same 6% sales tax. Are you completely dense? Do you know how to read?
Same price on GoG is the same price on Steam, whether Steam charges me that 6% immediately or I have to submit it as part of my taxes at the end of the year.

You clearly don't understand what is going on here. Sales taxes work differently from VAT. GoG doesn't pay sales taxes for us in the United States because it is not their responsibility, it is ours. While in Europe, they are forced to add VAT to the final price. In some countries in they call their VAT a sales tax but foreign businesses are still required to collect it. It doesn't work the why you think it does. GoG is not paying U.S. sales tax like you think it does. I'm still on the hook for that 6% even buying from GoG.

Then you have Cavalary who thinks GoG should be paying all this taxes for him even if that's 20% of the price. I've got news for you. That 20% discount you've been getting means the rest of us have been overcharged. For you to keep getting rebates to cover your VAT means the prices have to rise for everyone else for your free games so GoG can stay profitable. And you have the gall to *shake your head* at us...

Edit: The individual States in the United States have gone to court to force large companies like Steam and Amazon to collect sales taxes. Individual States have no right to impose anything on a foreign entity, that would require an act of Congress and Federal legislation and trade negotiations.
You said yourself you can pay a flat amount of $50 in use tax (which is not sales tax btw) which is what GOG falls under. How do you effectively not pay more on Steam then if the use tax is limited to such a low amount (just to put your nose directly on the issue since you seem uncapable to do so yourself)? And that is aside from the option of simply not declaring it at all, considering GOG is not an American company. You don't have to pay under your real name either. Also, the one that seems to not be able to read is you, considering you go on about things I know about (since post 781), while ignoring the end results and the words I use. Do you think I put something like "effictively" in there for fun? Certainly not.

In the past, we were able to cover these extra costs from our cut and still turn a small profit. Unfortunately, this is not the case anymore. With an increasing share paid to developers, our cut gets smaller. However, we look at it, at the end of the day we are a store and need to make sure we sell games without a loss.
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AstralWanderer: Pardon me for stating the obvious, but given that regional pricing came at the behest of certain developers and publishers, why not simply charge a higher margin for those wishing to impose it? (e.g. 10% charge for fair pricing, 15% for regional). That could cover the cost in a less customer-hostile fashion.

As it stands, it seems that GOG is favouring the developers/publishers over its customers (which it did when it dropped the "fair price" pledge originally). Maybe the CEO should consider who it is who ultimately pays GOG's bills.
Emmm, no.
They can't charge devs additional for regional pricing just because you want cheap games.
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Lucumo: More total stupidity
You don't have a clue what you are talking about. I'm still responsible for taxes on my online goods. GoG is not paying those taxes. Should I be audited, they certainly can tell what and where money is spent. You clearly are naive when it comes to the laws of my state which gives me an option to pay a flat fee instead of collecting individual receipt for every non-taxed online purchase. GoG doesn't pay any of this, nor is responsible to pay it. It doesn't work the way you think it does and that says a lot about you.

Furthermore, GoG does not collect the necessary data to pay sales taxes in the U.S. They would have to ask everyone for their cities and states and probably have to verify address information through a verified Paypal or Credit Card so they could submit the correct amount to the correct state and city.

But you continuously use that as a smokescreen for the real issue and that issue is that GoG pays 0% VAT on games bought in the United States while they have to pay substantial VAT for games sold in most other countries. Given that even with regional pricing, because they have been paying back the difference in store credit, they are losing a substantial portion of their profits as a result for game sales in higher regionally priced regions.

Hence with the push by developers for a bigger revenue cut, they can no longer afford to supplement your games and pay a substantial portion of the taxes you owe out of their own pockets. Hence why the Fair Price Package is going away. Primarily because it was a deal too good to be true.

That said, I sympathize over developers who are charging for more than can be accounted for by VAT in some regions.
But a lot of regional pricing is completely justified because of the way the EU requires VAT to be included in the advertised price despite those greedy people who think they shouldn't have to pay the additional taxes on it. In order to cut their margins, GoG has to make sure every sale is equally profitable to them to stay in business.
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BeatriceElysia: They can't charge devs additional for regional pricing just because you want cheap games.
Please review the original post - this situation has arisen because GOG is paying more to developers/publishers which means higher prices anyway.

Besides which, the current games economy is demand-limited with huge quantities of games available at near-perpetual sale prices. If a developer/publisher wants to openly gouge US/EU/Aus/NZ customers (these tend to get the raw deal in regional pricing) then they'll have to accept lower sales.