Posted April 23, 2022
low rated
Since talk has gone into streaming...
... Netflix does not own most of their content (although I would guess they own Stranger Things and some of the big "tentpole" shows). The production entity takes on 100% of the budget and is paid back by Netflix upon delivery. Netflix then owns the license for that show from 1 - 5 years (certainly with an option for more should it be a hit). After that point most of "their shows" revert rights / ownership back to the production entity. So, if you can swing the initial budget and production, a Netflix deal can be good in the long-run.
Or... a production entity makes a product and then shops it to Netflix. If Netflix likes the end product, they license it for 1 - 5 years.
Amazon and Disney own their productions outright. If a production entity wants to make an Amazon product, Amazon provides the budget upfront and owns the product outright. Disney -- as far as I know -- only makes in-house productions.
(I was involved in talks with both Netflix and Amazon a few years back)
As for data...
... Netflix' decisions are all data-based, but I would argue that this data is skewed and isn't based on growth. What do I mean? Netflix is generally catering to "Twitterati" for maximum exposure. Who doesn't want product shown all over social media by influencers? But the Twitterati is not representative of society as a whole and does not respond to content other groups enjoy. Therefore, catering to the tastes of influencers only gains subscriptions up to a point (how many influencers or like-minded people are there to convert to paying customers?) ... and then it becomes a hindrance because the potential market is much larger and broader than influencers' tastes.
Amazon has a lot more data to parse -- and potentially a lot of data the accounts for people far beyond the "Twitterati" -- but it still seems to be catering primarily to the Twitterverse.
... Netflix does not own most of their content (although I would guess they own Stranger Things and some of the big "tentpole" shows). The production entity takes on 100% of the budget and is paid back by Netflix upon delivery. Netflix then owns the license for that show from 1 - 5 years (certainly with an option for more should it be a hit). After that point most of "their shows" revert rights / ownership back to the production entity. So, if you can swing the initial budget and production, a Netflix deal can be good in the long-run.
Or... a production entity makes a product and then shops it to Netflix. If Netflix likes the end product, they license it for 1 - 5 years.
Amazon and Disney own their productions outright. If a production entity wants to make an Amazon product, Amazon provides the budget upfront and owns the product outright. Disney -- as far as I know -- only makes in-house productions.
(I was involved in talks with both Netflix and Amazon a few years back)
As for data...
... Netflix' decisions are all data-based, but I would argue that this data is skewed and isn't based on growth. What do I mean? Netflix is generally catering to "Twitterati" for maximum exposure. Who doesn't want product shown all over social media by influencers? But the Twitterati is not representative of society as a whole and does not respond to content other groups enjoy. Therefore, catering to the tastes of influencers only gains subscriptions up to a point (how many influencers or like-minded people are there to convert to paying customers?) ... and then it becomes a hindrance because the potential market is much larger and broader than influencers' tastes.
Amazon has a lot more data to parse -- and potentially a lot of data the accounts for people far beyond the "Twitterati" -- but it still seems to be catering primarily to the Twitterverse.
Post edited April 23, 2022 by kai2