Gnostic: Maybe because they ask to much return of investment?
In the article it says something like
"So I look at it as, if I went with a publisher, you want a 5x return. If you're a venture capitalist, you want a 10x return. If you're an indie, can you double your money? Now, if you were in real estate, and you could double your money, you would be thrilled. So why not in entertainment? "
Gilozard: That argument just betrays the author's complete ignorance.
Expected return varies wildly by industry and product. The return on groceries is different from the return on tablets which is different from the return on houses. Each product has its own seasons and market cycles, different types of actors in the market...trying to claim that games should be treated like houses is foolish and ignorant.
Games share a general business model with movies - books, TV shows and music used to work the same way but are transitioning to a new model after market shakeups - where publishers take risks to finance games in the hopes of a megahit that will provide astronomical returns needed to pay off debt accumulated for the 90% of games that bomb. No publisher is willing to take on a proven low-earner game, because they need to sell millions of copies to recoup the cost of the game and then support the 8 other games that didn't make it to market, or didn't sell enough to cover development expenses.
Indies can get away from the megahit model, because they minimize development costs and timeframes (free tools, developing in a basement, etc). But corporate publishers or investors can't stay afloat that way in the current market.
TL;DR The author has no clue about why and how products sell. Why is he being given an article to spout ignorance?
Well, your opinion is based on business model with movies - books, TV shows and music is becoming better when compare to the old way.
Does knowing why the new buisness model works equal to agreeing that everyone should embrace the new buisness model and happly being screw?
In my humble opinion, the author hates the new buisness model and is encourage by the rise of digital distribution to go back to the old buisness model.