Heretic777: I hope Amazon pays GOG well for all these giveaways.
Lexor: It also can just the matter of pure advestisement (to let Amazon users find out "what is this GOG?") with no money involved.
That would be a horrible deal because people pay Amazon for a subscription, while GOG burns games from its catalog just for such ridiculous advertisement. Many of those games are important.
Have you considered who will pay full price in the short term for any of the last 4 months selected games? Also, who will keep buying a single game directly to GOG that costs more than $4USD when you can get over 10 GOG games and many more on other PC platforms for such low price? Plus, the rest of the benefits like video, reading, music and free shipping. Who is prone of getting the money and the tentative loyalty on that advertisement model?
GOG needs to get a lot of income directly from this Amazon campaign, or they must find a cheaper and smarter way to advertise and directly monetize such effort. A million times I would prefer to directly throw the giveaway bomb of Mafia, BioShock, Thronebreaker, Dishonored, A Plague Tale: Innocence (Just to name 5) in my own store by myself with all the limitations and low expectations I could have for being small and fragile than let others deliberately use me for little value.
As a user, I enjoy very much what has been happening in the last months, but I better think it's something temporary. GOG is an independent store and must survive by its own. If this trend of +10 GOG games continue for another 2 months, I'll start to worry that Amazon is quietly taking over GOG.