Calling someone a shill is an easy way for some people to dismiss opinions and bypass critically thinking about the contents.
Again, fighting piracy shouldn't be the customers' responsibilities. We're already doing our part by buying games legitimately. We can only remind others to remember the humans behind the work and to support them by buying a copy,
but it has limited effectiveness as some pirates already have low moral judgement. The 2012 paper above goes into three major factors that affect what influences piracy intention based on a population distribution of a randomized campus body: affect, moral judgement, and self-efficacy affecting 64% of variance in attitudes towards piracy. In summary, pirates feel piracy is a victimless crime, society already normalizes piracy (no reason to feel guilt), and the knowledge of how to crack or download content. The findings imply pirates are going to keep on pirating. And it also suggests that companies and governments employ anti-piracy campaigns, harsher punishments on copyright infringement, restrictions on what can be downloaded, and increasing technical barriers to cracking by DRM and online registration.
[Opinion] Since GOG's business model is built on no DRM, its other options are anti-piracy campaigns and to increase the quality of the provided product to retain the honest customer pool. Provide a technically superior product (malware-free), region-based pricing, improving conveniences, great customer experience, and great support, and pirates with disposable income will have less incentives to pirate content.