Azarr: Well besides what I already said. I think it has already been pointed out that there are some people that decides these kind of things, that are quite simply idiots with no idea of what they are actually doing and for all we know actually thinks it helps. Either that or they are simply not willing to simply hand their games over to pirates.(Basically)
The people who decide these things are not idiots, but their motives aren't always clear. Piracy is and always will be a problem for mass market software publishers.
Some publishers have realized that they can make money without using DRM. I think these are generally the smaller companies.
But the Big Boys like EA and Sony feel like they can't "pass" on a big problem like piracy. In order to earn and maintain their reputation as a big player. So they have to invest in DRM, to show the world that they are addressing a problem that clearly has the potential to impact their bottom line. The big issue is how many potential paying customers resort to piracy to save a buck that they might otherwise cough up. The industry probably vastly overstates the number of "actual" paying customers they lose to piracy. I don't the majority of people who currently priate would buy many games if the torrents were shut off. I doubt that any senior executives at EA think that punishing versions of DRM are winning them any good will or preventing piracy. I think they expect four things from DRM:
1. DRM (combined with lawsuits) shows the world that they take piracy seriously, even if they don't expect to win in the short term.
2. Conspiracy theorists figure they want to drive everyone from the PC to consoles.
3. The spyware functions of the DRM will provide information they want to see.
4. If they screw just one guy out of $60 bucks because of what was running on his PC, they feel happy. "Ha Ha, Sucker! No way you'll ever get your money back from (store name) once you open the package."
They can't punish the majority of the hackers and pirates that are lowering their profits. But they can punish random customers who fit a profile of someone who might be "piracy inclined". They're not worried about having to pay any refunds / damages, because they think that they can hide behind the EULA and their expensive lawyers. They don't care if they piss anyone off, because if you set off the DRM, the don't
want you as a customer. They want to serve the unsophisticated masses who are barely computer litterate. Anyone with skill is too risky to have as a customer.