powergod: You know what ? I did another test for the game... and I confirm too that the contents needs to be unlocked at EVERY NEW GAME !!!
I didn't install the game from scratch, I just did the test with my already installed and already "activated" version with Galaxy.
I just disabled the Galaxy services, started a NEW GAME, and in the stash there was no Badlant's costume...
I enabled again the services, started another NEW GAME, and in the stash there was that costume...
So, it's not a "one time" activation,
it's an "every new game" activation. dying light has 2 save thingies. "profiles" and "save". i merged my save from another computer, while leaving the profile intact and it worked. my question is what happens if you backup the profile, start a new save, restore the profile. can you have a new game with content unlocked?