Social Media Strategist

Your Mission

As a Social Media Strategist, you'll be responsible for developing and executing GOG's social media content strategy while also being highly hands-on with our channels and communities. You will create strategies that align with our brand's mission of game preservation and our goal of turning GOG users into game preservation heroes.

What You'll Be Doing:

• Content Strategy: Lead the creation of a social media content strategy that strengthens GOG's brand as a champion of game preservation. Identify the right channels, types of content, and opportunities that tell GOG's and users' stories.
• Content Planning: Develop a detailed editorial calendar that outlines key campaigns, content pillars, themes, and publishing schedules across all social channels. Ensure alignment with GOG's mission, integrating community-driven initiatives and nostalgia-driven content to resonate deeply with our audience.
• Content Execution: Craft posts and other content that build a narrative around GOG's mission. Design community-focused events and user-generated content initiatives that -inspire people to join the game preservation movement. Collaborate with the Marketing and PR teams to support brand campaigns, releases, and events.
• Engagement and interaction: Be GOG's voice on social media. Interact with our community on platforms like X, Reddit, Facebook, and our forums, ensuring a consistent, engaging brand voice.
• KPIs impact and reporting: Set KPIs for impact on Brand and Business, track them, and refine your approach accordingly.

What We're Looking For:

• Proven Strategic Work: 5 years of proven experience developing impactful social media content strategies that are coherent, bold, and aligned with brand goals. Proven ability to pick strategy-relevant KPIs. Skilled at using tools to prove impact and progress, or adapt as needed.
• Hands-On Creativity: Proven ability to creatively adapt social media codes, trends, and platform-specific content formats while maintaining GOG's unique brand voice. You're a one-person army—planning, creating, and posting content across channels.
• PC Games Expertise: Passion for gaming history, nostalgia for classic titles, and appreciation for their cultural significance. Ability to convey why these classics - and GOG's mission - matter.
• Excellent Communicator: Strong written and verbal communication skills, including proficiency in English. Ability to craft clear, impactful messages.

Your Mindset:

• Entrepreneurial Spirit: You are resourceful and proactive, taking charge of your success. You love building, taking calculated risks, and focus on achieving goals rather than getting lost in tasks.
• Self-Improvement: You actively seek out new perspectives, whether through conversations or training, and put your learning into practice.
• Leadership: You hold yourself and others to high standards, keep everyone accountable, and take initiative.
• Analytical Thinking: You consistently seek the best ways to track and measure the results of your actions.
• Creative Thinking: You bring innovative ideas and think outside the box.

• Remuneration: 12 000 - 18 000 PLN
• Unique opportunity to enter a booming industry and to influence the future of gaming,
• Work on an global and highly creative business and industry,
• Hybrid model of work with two days a week in our Warsaw office;
• Access to a health care and sports activities package, including free psychologist appointments,
• Possibility to take paid Menstrual Leave for all menstruating employees,
• Active employee networks for LGBTQIA+ employees, women of GOG and parents,
• Frequent social activities, free fruits/coffee/tea, an in-house cantina, and other goodies are a standard,
• An in-house gym, open 24/7, available exclusively for our employees,
• Free access to all games from the GOG catalogue, including The Witcher franchise and Cyberpunk 2077,
• Gamer’s paradise where you will be surrounded by games - living & breathing them!
• Dog-friendly environment – yes, you can bring your four-legged friend to work!
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