Psyringe: Well, that's speculation. :) I think we have a rather special case here: A user did make several mistakes when buying a product, he did try immediately to undo them, but due to (reasonable) technical limitations, these attempts couldn't succeed, and even a standard support person couldn't help.
At this point, the matter needs to be kicked up the chain, as Orcishgamer said before. Personally, in such a situation, I would have replied to support and said: "I understood what you are saying. I do believe that there is a reasonable basis to make an exception here, for the reasons I already stated. If you are not in a position to make such an exception, then please put me in contact with someone who can." After getting that post, Firek and his superior could have gone over the data just like they did yesterday, and would have arrived at the same result.
But as I said, it's speculation. Unless you or I know an actual comparable case (and I don't), we can't tell whether the polite/constructive method would have worked to. Personally, I believe that it would have, but if you choose to believe differently, I'm afraid I don't have the hard data to convince you.
Not speculation, that is what happened (have you been reading the same thread?). Why would GOG have bothered to address this within the thread itself if the thread isn't what brought this to their attention? If this was resolved outside of the thread's influence, there was no reason to even post in here, they could have kept everything in PMs and/or e-mails. They addressed it publicly because it was brought to their attention publicly through Amerka's insults and whining.
Now, the "what if" scenario you present is pure speculation, so as long as we are speculating on what never actually happened, I would suggest that the polite route would have led to the appropriate conclusion: a heartfelt apology from GOG for Amerika's confusion over the policies he never bothered to read, but no refund.
Psyringe: I don't think so. GOG has made it clear that they grant the refund because due to Amerika's immediate reaction, there's little doubt that he indeed didn't download the full game. Such cases are rare. Of course, they _should_ be treated the same way in the future, even for people who don't rant in the forum about it. ;)
We'll have to agree to disagree on this one. We only have Amerika's word that he didn't download the whole thing and even if he didn't, GOG's policy has always been "you start the download, your'e stuck with it". They made an exception to that policy for no good reason here, other than to shut up the whiner (there is no mention of whether or not the download finished or Amerika's response time from GOG, only from Amerika himself). They have set a new precedent that others will be able to use against them in the future.
Vestin: I didn't want to be racist about this, but don't you think this might be a... cultural thing ? As far as American insults go, being morally corrupt seems to rank lower than being unattractive, unsucessful or even unintelligent... AFAIK.
Well, "American" is not a race, so you aren't being racist in the slightest. You might over-generalizing things a bit, but that's not inherently racist either.