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Global PR Strategist

Marketing
| #PR

Your job will be to keep GOG top-of-mind for PC gamers when they think about Classic games.

You’ll do this by co-creating and executing our marketing strategy, driving brand-relevant projects, and capitalizing on brand-relevant opportunities. Reach, Share of Voice, and Traffic are the KPIs you will own.

You will report to the Marketing Director and be part of the Marketing Department.

Responsibilities:

  • Co-create our Marketing Strategy
  • Create and execute our short-term and long-term Public Relations Strategy, including defining and cementing our Positioning and executing meaningful Brand activations as part of our Marketing activities
  • Create opportunities to increase the reach, recognition and trust of our Brand
  • Create opportunities to significantly increase qualified traffic
  • Build and manage our brand by making it true to its core and unafraid of progress
  • Track the results of your actions; Adjust your plans accordingly
  • Craft, deliver, and track the results of our press campaigns and outreaches
  • Be GOG’s spokesperson
  • Manage all inquiries and requests from media representatives
  • Manage and execute our external comms
  • Manage GOG’s presence at B2B (and possibly B2C) events

Job Requirements:

  • An excellent understanding of the video games market, with a focus on PC in particular. You understand the conversation around video game preservation and how GOG fits in
  • 5+ years Public Relations experience. Proven track record of successfully developing and delivering public relations initiatives including building planned and opportunistic brand stories and partnerships
  • Strong network and connections among media and gaming companies
  • Proven track record managing ambitious PR projects
  • Experience managing a six-figure budget
  • Experience in measurement and analytics tools including Google Analytics
  • Strong understanding of full funnel and unit economic marketing metrics including LTV, CAC, and ROAS

Your Mindset

  • You have an entrepreneurial spirit: You are resourceful and in charge of your success. You break assumptions and are very proactive and business-centric. You love building and taking calculated risks. You focus on the goal and not on the task.
  • You seek self-improvement: You seek perspective through conversation with others or undergoing training on your own, absorb and understand it, and put it into practice.
  • You show Leadership: You are demanding for yourself and others. You keep yourself and others accountable. You take the lead.
  • You are analytical and always think of the best way to track the results of your tests and actions.
  • You are a creative thinker.

What we offer:

  • Remuneration: 20 000 - 30 000 PLN (gross or +VAT),
  • Unique opportunity to enter a booming industry and to influence the future of gaming,
  • Work on an global and highly creative business and industry
  • Hybrid model of work with a possibility to have an office-first, remote-first or fully remote structure depending on your role’s responsibilities & requirements,
  • Access to a health care and sports activities package, including free psychologist appointments,
  • Possibility to take paid Menstrual Leave for all menstruating employees,
  • Active employee networks for LGBTQIA+ employees, women of GOG and parents,
  • Frequent social activities, free fruits/coffee/tea, an in-house cantina, and other goodies are a standard,
  • An in-house gym, open 24/7, available exclusively for our employees,
  • Free access to all games from the GOG catalogue, including The Witcher franchise and Cyberpunk 2077,
  • Gamer’s paradise where you will be surrounded by games - living & breathing them!
  • Dog-friendly environment – yes, you can bring your four-legged friend to work!
  • Speak up! Policy - click and check details

If you think you’ve got what it takes, please submit your CV in English below.

ABOUT GOG
GOG is a digital distribution platform to build and play your PC collection of all-time classics and modern hits. With our gamers-first approach and respecting your need for ownership, we’re here to make games last forever. Learn more »