cheesetruncheon: the £5 pre-order charge is something i'm not used to as a UK customer, hammering another nail in the coffin.
Zolgar: Just to mention, it's not a pre-order charge, it's essentially a down payment.
It's the companies way of ensuring that yes, you will buy the game when it comes out. Granted with the digital market it's not really as needed, because they can easily set you credit card to not charge until the game releases.. it's just a hold-over from the physical copy pre-orders.
Orirgin actually temporarily charge you the full amount to make sure you can cover the full amount, then reduce it back to $5 within 72 hours which is a common procedure.
But just because it's digital, doesn't mean they can't run out of keys or not produce enough keys. Pre-order depsoit helps them gauge how many copies will roughly be needed at launch.
BTW, what's the the recent steam invasion. Their threads are slowly leaking into GOG's forum. At least the attitude is more reasonable naturally.