Marketing has been pretty good, I guess. I saw heaps of content around the 'net leading up to release.

That's where Kickstarter starts to get exciting. If sales are good enough to allow an indie developer to keep that status, that's a good thing. I hope they put that money first of all towards making Shadowrun Returns bigger and better and then towards a new IP that would allow them to create games without the need for a license.

From what I feel, many people have not played or do not know about Shadowrun tabletop, myself included. I hope the top sales is because of a rabid hunger for isometric turn-based RPGs. Hope Wasteland 2 and Project Eternity sells this well as well.
These guys are trying to make a 100 hour campaign. Can really use a 100 hour campaign :)
http://www.shadowrunidentity.org/

They also gathered some info about other campaigns

Regarding position on top sellers - are the keys for backers and pre-orders included in the count or is it strictly new purchases?

I'm no sure what you're asking, but backers like me do have access to a DRM free version, accessible via the devs' site.

And yes, it was because of MS that they couldn't sell that DRM free version to anyone else.

I meant having a similar workshop option that steam backers got

The DRM-free version is basically a born dead version, it's only available to a very limited number of users who also happen to have access to the "official" Steam version anyway. So it's most likely the devs are only going to spend the minimum amount of time and money supporting this version.

I haven't tried (canceled my pledge a some time ago) but it's possible that the mods works for both version , so technically it would be possible to have other sites hosting SR mods that could be used by the DRM-free. But of course that would only work as long as both version are "synchronized", as in that that there is no exclusive assets/features in the Steam version.

I see.
In theory mods can be made for the DRM free version and hosted anywhere, however, I can't see that getting much traction considering that most people can only use the Steam version.
The fact is that the devs decided that since they couldn't make the DRM free version available to everyone, they might as well focus only on the Steam one. I can't really blame them, tbh.

All I remember is the one I played on Snes back in the day I think, didn't even know there was a tabletop. I just saw the TBS style gameplay and knew I had to have it. Same reason I'm interested in Warmachine Tactics Kickstarter :)

I never played anything Shadowrun related, but I had heard about people's hopes for this game, since it's one of the bigger Kickstarters to actually be released so far. I took a small look at the gameplay and the isomatric combat looked cool (something I'd like to play again), the writing seemed good and I always enjoy some nice dialogue options, even if they are less about consequences and more about role playing a character.

Most of all though, my internet went out on the last day of the Summer Sale, so I wasn't able to buy all those games I had been waiting until the last day for. That, combined with what I made by selling trading cards on the market, meant I was itching to spend some money and buy something. Shadowrun just fit the bill.

Honestly, I wasn't that crazy about it when I bought it, it's now having played the game that it has truly gotten a hold of me.

Yes the dialogue "choices" in SRR are mostly flavor, you usually don't have a choice at all (and you're given 4 different ways of saying "Yes" or "Go on..") or you have two choices, but they give you 2 ways of saying Yes and 3 ways of saying No. After replaying SRR with a new Decker character I came to this conclusion because I often made different dialogue choices and yet got the same reply from the NPC.

Here's a good thread on some of the Toolset's capabilities: http://steamcommunity.com/app/234650/discussions/0/864974467546876640/

I'll have to say, this game is dire need of a codex. As someone unfamiliar with the Shadowrun universe I'm left confused about a lot of the history and particulars of it. There is a Shadowrun wiki, but sadly it is lacking.