VisualDarkness: If I understood it correctly Americans generally finds subtiltles sub-par to dubbing?
There's a long tradition of distributors dubbing any content they can get their hands on. I don't know how the general public would react if subtitles were promoted more heavily. It's not like dubbed foreign films are fantastically popular compared to subtitled ones. I don't hate the idea of dubbing some content, but I do hate when the dub is the only version available.
Games are trickier than movies, because taking your eyes off the game to read subtitles doesn't just break the visual flow. Depending on the game, it can make you lose.