deavir: Printed web page and Best Buy matched price. I'm convinced toys r us did the sale just so everyone else had to match the price while they sold the 10 copies they still had. Wasn't going to buy D3 but for 10$ I will "rent" (due to DRM) it for awhile. Skyrim is on there too for 10$.
This is exactly what I did to get my copy. I was tempted to buy Diablo 3 with a $50 Target giftcard I got for my birthday but decided to get a xbox controller instead. Best $50 I saved (got the Avengers 4-disk set for $23 with giftcard and a xbox 360 controller instead). To those people who have trouble cashing in on the deal I say this:
Print out the page and go to Best Buy. Say you would like to buy Diablo 3 at the price on the printed page. They should tell you to go up front and say the same thing after looking at it. Front cashier looks at it and checks the price via price check on their machine. Volia you god Diablo 3 for $10 & applicable sales tax. THAT IS EXACTLY HOW I DID IT