Variants
In some games, extra limitations are added, for instance: The associations between words must be strictly obvious, rather than the usual "first word that comes to mind", which can often require explaining to see how it is connected with the previous word. Word Disassociation (sometimes called Dissociation) is sometimes played. In this game, the aim is to say a word that is as unrelated as possible to the previous one. In such games, however, it is often found that creativity is lowered and the words stray towards having obvious associations again. There is a song about Word Disassociation by Neil Cicierega (Lemon Demon) on his Damn Skippy album. This game is sometimes known as "Word for Word".
Sometimes, repeated words are forbidden or otherwise noted on a separate list for interest.
A variant with an arbitrary name (sometimes called Ultra Word Association) involves associating words in a grid, where the first word is placed in the top-left, and where each word must be placed adjacent to another one and must associate with all those words adjacent to it. A game based on the Word Association game which is sometimes popular for informal social gatherings is Bobsledding.