Rapp came to the attention of certain individuals on Twitter, 4Chan, and other platforms last year, after the US versions of Wii U game Xenoblade Chronicles X and 3DS title Fire Emblem Fates were tweaked from their original Japanese form, removing sections that involved surreptitious drink spiking, a face-stroking minigame, and a "boob slider" that let players inflate or deflate their character's bust. But while these sections were presumably excised because they were deemed unpalatable to Western audiences, Rapp's involvement in their removal appears to have been non-existent. Although she did work in Nintendo of America's Treehouse team — responsible for localizing games for audiences outside Japan — Rapp's role was in marketing, rather than translation, development, or editing. Indeed, she said she was in favor of some of the cut sections remaining in the game.

Rapp didn't actually localize games herself

Nonetheless, she was selected as a target for a number of individuals and groups — largely because she has been outspoken on Twitter about her feminism, causing many to brand her as a "social justice warrior." That complaint mutated when it was discovered that while attending college as an undergraduate in 2011, Rapp wrote an essay that put forward an argument against Japan strengthening its anti-child pornography laws, and for an more nuanced Western understanding of Japanese cultural norms. The essay specifically makes the same culturally relativist argument that Rapp's critics were making five years later, but rather than absolve her of perceived guilt, it allowed those against her to change tack — instead of a "feminazi," she was now pro-pedophilia.

In tweets Rapp has identified the GamerGate movement as particular antagonists, saying that "GG" sympathizers had been contacting Nintendo directly with information from her personal life, but she also caught the ire of neo-Nazis. White supremacist site the Daily Stormer said Rapp showed "the impact of Jews and feminism on our society," and that she was "advocating sex with kids." Infamous harasser and white supremacist Andrew "weev" Auernheimer tried to marshal his forces, commenting on the story with contact details for Nintendo employees, and instructions to act "as a concerned parent" while making complaints about Rapp so the company couldn't trace the "white supremacist conspiracy" brewing.