manutoo: @PaterAlf & @dewtech,
maybe it's a matter of culture (in France, only full price including VAT is clearly visible), but personally I prefer to see a price that I can understand right away & include everything.
But if you really want, I could provide you a link where you'll be able to buy the game for US$19.95 + VAT, which will be around 19.95 / 1.09 (today rate) * 1.025 (approximative currency conversion fee by your visa/master card) * 1.20 (your local VAT, may be different depending of your country) = 22.51 Euros.
If it's a matter of principle for you, I don't mind the extra cash... :-)
EDIT: BTW, I'm following Steam guidelines, it's not exactly like I have a choice, else the prices on my website wouldn't match the ones on Steam and some people would likely complain as well, so I'm not sure why you want to punish me for that... :-/
I don't want you to punish for anything, I just won't support an arbitrary pricing model. On Steam and here as well certain countries (like the Ex-Soviet ones) always get a discount, while much poorer ones have to pay full price (like people from Africa) or even a higher one than the US base price (e.g. some of the Eastern Europe countries). Regional pricing like this is much in favour of rich people in so called "poor countries" and penalises poor people in so called "rich countries". And I won't even talk about the fact that the economy can be completely different in different parts of a single country (e.g. you can't compare Moscow to rural Russia and you can't compare Munich to Leipzig).
VAT is a nice excuse and I can understand it to a certain degree, but nobody talks about the fact that people in countries that get a discount have to pay VAT as well. And on Steam it's 1$=1€ no matter what the currency rate is. That has nothing to do with VAT. Not long ago 1€ was $1.40 and yet people from Europe had to pay 1€=1$. I didn't see any complains from developers back then, that they earned less from sales in the USA than in Europe.
But yes, it's a matter of principle and it's much more likely that I will buy the game for US price + VAT than for 1$=1€. So I wouldn't mind the link. :-)