And today I like to think about the following question: Does it really help (increase profits) for GOG to have more games in the catalogue?
For me maybe not so much, because I already buy quite some games every year and my limiting factor is actually playing time. I have only limited time on GOG.com and I have only limited playing time, so I will only spend more money in total if, they achieve to tell me about games that interest me in the short time I'm here. If they manage to do that I might buy them. But if they are of low quality, I won't buy them anyway (most probably).
Therefore I guess it is better to concentrate on a few, really good games that actually sell a lot instead of collecting many games of low quality which do not result in many sales.
Of course everyone is different. So they need games that also interest others and not me, however they have to be clever and do show these games not to me but to the others.
And there are new customers which never have heard of GOG before. They might get attracted to GOG because of such a small game, although probably Witcher 3 brought more new customers than a lot of other games here combined.
So, what should GOG do:
- Understand their existing customers better with regard to what they want and help them identify games in the catalogue that interest them and that really gives them an enjoyable experience. Surely automatic filters, better reviews, ... could flank that.
- Get as many high quality games as possible. High quality translates to: large sales volumes (number sales times price per item) and happy customers that would do it again. (Example of high quality game: Kings Bounty) Try to improve high quality games further if possible.
- Advertise outside of GOG to attract new customers, maybe offer special discounts for people who never had a GOG account. Let more games be on GOG but take a cut that is higher for the first XXX units sold to compensate for the fixed costs.
http://www.gog.com/wishlist/site/accept_more_indie_games_but_take_a_higher_cut_for_the_first_xxx_units_to_compensate_for_the_fixed_costs