Yes, he wrote that on his page and explained why the prices differ so much. There is also a thread here on gog about it, from there I've got that link.

I've read that before, but I still think he's making a huge mistake having something like Avadon on his website selling for twice the price it is on Steam. Sure there are some of us that will opt to support the developer and buy from his site, but I have to think the majority of people will just shrug and say "Hell, it's way cheaper on Steam. I'm buying it there."

Cool, checked with my GamersGate version, also worked. I wondered since they were in my shelf as different games, the FA serial fair but the SupCom one worked to enable both.

Same here, but he wrote it's a test for him. Maybe with the success on steam he will drop the prices on his page more. That what he wrote reminds me on a Matt Baron interview with a developer (can't remember who it was) about pricing of indie and shareware games. The developer said somethink like that many smaller developers spent so much time and effort in their babys and so feel their games deserve a higher price while with a lower price they could sell and maybe get more back.

Yes, you're right. Should have added "and Steam" in the line you quoted. I didn't meant it in any critical way.
As linked by Duke, Valve suggested him a price and he trusted their judgement. Probably Avadon was enough of a 'success' on Steam to reinforce this decision.

And yet no one held a gun to Jeff's head and made him list his games on Steam. In the end he'll make more money and gamers will pay less. I call that a win-win.

... and how many of those guys willing to buy it on Steam for the current price (or at the first sale), would actually even consider buying it from him directly? Right. About zero.

Has someone already mentioned the new Humble Bundle?

consisting of
Voxatron
The Binding of Isaac + OST
Blocks That Matter + OST

for less than $5 to get all three. 12 days to go.

Of course, see here: http://www.gog.com/en/forum/general/humble_voxatron_bundle/page1

It has its own thread: http://www.gog.com/en/forum/general/humble_voxatron_bundle
It could need a bump since it's buried on the 3rd page.

That's kind of my point. He sells it for 10 bucks on Steam. All the Steam fans buy it there. He sells it for $20 on his own site. Many of the people that check out his site are likely aware of the price on Steam. So how many sales does he 'lose' to Steam that he could have had direct? Again, it's just my opinion, but I think he's making a mistake. If he was selling on his site for a slightly higher price, it probably wouldn't make much of a difference. But twice the price?

To put it in context, I'm interested in Avadon. I know it's $10 on Steam. I also don't like Steam and would rather buy it directly through Jeff's site. But I don't particularly like feeling like I'm being screwed either, so I'm not paying twice the price for the same product. So in the end, he's not selling the game to me at all.

I have the same issue with his pricing of older games. Exile Trilogy is $15 on a CD. I'd pay that for a download, but buying download versions of the three games (separately) is $30. WTF? And it's not like I hate Exile, I've tried the very first one and enjoyed it a lot.

I think an additional problem is, (and I do some black painting here) that individual / indie developers get more more overlooked by the usual consumer if they are not on a Platform of Mass Distribution like Steam, MacAppStore (it´s not the point that one doesn´t like Macs, it´s the principle behind it.) while at the same time it enables them to move a lot more units through these services, because new customer don´t have to find their homepage in the first place, anymore.

e.g two example (out of many):
1. Trine: getting it directly from the developer doesn´t work on my intel HD3000 Laptop. The Steam version DOES. They keep the Steam version better maintained than their own `direct` version.

2. Pixelmator (Mac GFX programm) just moved from indivial licensing to the MacAppStore License, exclusively and screwing their pre-AppStore customer Base with no upgrade offer but to buy the full version AGAIN!
This happens with a lot of Games and Programms, recently. The somewhat DRM-ed Distribution Service Version provides more benefits than the direct support.

I´ve seen this with a lot of software lately. And it´s kind of sad.

OK, tried The Great Jitters myself
http://www.desura.com/games/the-great-jitters-pudding-panic $4 at 50% off.
Nice action-y puzzle about guiding a character through a path full of scary monsters, although the first of 4 worlds was understandably easy - any danger could be blown away using a supply of tokens and the navigation puzzles were trivial. World 2 spiced things up and provided a satisfying feeling of scaring the enemies with their own traps.
What annoyed me a bit was the max screen resolution is capped at 1024*768.

Complete Geneforge Pack on Steam for $15.99, pretty good deal. i'm in no hurry, so i will hold out for $5.